Marketing Coordinator - Communications and Marketing

Job Summary
Marketing Coordinator – Communications and Marketing
State University of New York (SUNY) at Albany, Albany, NY

Position Details
Type: Full‑Time
Salary: $51,261 – $55,000 per year
Application Due: Open Until Filled
Category: Communications, Marketing, and Public Affairs
Ref. No.: WF250270
Position ID: 198250

Primary Responsibilities

Assist with the development and project management of OCM’s advertising and marketing campaigns, production of creative deliverables, and trafficking of those deliverables to outside agencies and target audiences.

Coordinate activities involved in active marketing projects, helping keep the marketing team and campus partners focused and up to date on project timelines.

Maintain centralized tracking of advertising activity and marketing proposals, monitoring status, timelines, and approvals to support efficient execution and reporting.

Assist with campaign research and execution for minor and small marketing initiatives, coordinating messaging and placement across free, paid, and social platforms.

Manage trafficking and coordination of the licensing platform and logo files, working in partnership with the Art Director to ensure timely, accurate use of approved assets.

Assist with promotional and public‑facing events.

Continuously improve the office’s marketing operations by capturing and analyzing appropriate metrics, insights and best practices.

Serve as social media backup in the event of social media team member absences.

Other reasonable duties as assigned.

Reporting & Supervision
Reports to: Associate Director of Marketing
Supervises: none

Requirements

Working knowledge of traditional and digital marketing and understanding of major marketing channels (online, print, out‑of‑home, television, streaming, etc.).

Excellent writing, project management, presentation, and communication skills.

Detail oriented with excellent multitasking and organizational ability.

Ability to work with a culturally diverse population.

Ability to reliably travel to and from assigned site visit locations.

Ability to develop inclusive and equitable relationships within the diverse campus community.

Ability to support diversity, equity, access, inclusion, and belonging relative to the role.

Minimum Qualifications

Bachelor’s degree from an accredited college or university.

Experience in a marketing/communications role or similar role in business or nonprofit organizations, including internship or experiential learning background.

Preferred Qualifications

Experience managing social media accounts and developing social media content for a large organization.

Full‑time experience in a similar marketing/communications function in business.

Experience in Adobe Creative Suite.

Experience with project management software.

Professional Rank and Salary Range
Community Relations Assistant, SL1, $51,261 – $55,000

Special Notes
Visa sponsorship is not available for this position. If you currently need sponsorship or will need it in the future to maintain employment authorization, you do not meet eligibility requirements. Additionally, UAlbany is not an E‑Verify employer.

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