Marketing Tech Product Manager

Job Purpose

Hybrid – Atlanta, HQ. Our Marketing Cloud Product Owner will lead the strategy, management, and execution of our Salesforce Marketing Cloud platform. This role blends product ownership and hands‑on technical expertise, owning the roadmap, delivering innovative marketing solutions, and ensuring campaigns are executed flawlessly. The owner collaborates closely with fellow product owners, architects, and administrators to ensure seamless integration and a consistent stakeholder experience across all Salesforce solutions.
Responsibilities

Serve as the primary owner and subject matter expert for Salesforce Marketing Cloud.
Develop and maintain the platform roadmap in alignment with business goals.
Partner with Digital Commerce, Marketing, Sales, IT and other stakeholders to prioritize features, enhancements and integrations.
Manage and execute platform activities, including building and managing email campaigns, customer journeys, automations and templates.
Evaluate and integrate new AI‑driven features and marketing innovations.
Configure data extensions, segmentation and personalization logic.
Set up and maintain reusable assets such as content blocks, templates and automations.
Ensure proper tracking, reporting and compliance with relevant regulations (CAN‑SPAM, GDPR, etc.).
Conduct A/B and multivariate tests to improve campaign effectiveness.
Qualifications

5–10 years of related job experience.
Bachelor's Degree.
Benefits

Engaging and inclusive culture with employee‑led Employee Resource Groups, Veritiv Cultural Alliance, recognition platform, etc.
Extensive training opportunities, professional development programs, career pathing and mentorship opportunities.
Collaborative atmosphere with customers and suppliers to create healthier, safer and more sustainable communities.
Healthcare benefits, 401(k) with match, paid time off, parental bonding time, tuition reimbursement, annual profit‑sharing program and more.

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