VP, Growth Marketing

About the Role

ThoughtSpot is looking for a VP of Growth Marketing to lead strategy, performance, and execution of the company’s growth engine across web, paid media, demand generation, and content.
What You’ll Do

Lead Growth Marketing strategy across web, paid media, demand generation, and content.
Build and scale a high‑performing growth engine that drives awareness, engagement, pipeline creation, and revenue impact.
Own the company website as a strategic growth asset, improving positioning, buyer journeys, conversion, and experimentation.
Set the paid media strategy and investment model across channels, with clear accountability for performance, efficiency, and scale.
Lead demand generation programs that support new business acquisition and expansion opportunities.
Build a content strategy that supports the full buyer journey, strengthens market position, and improves conversion at every stage.
Establish a rigorous operating cadence around goals, investment decisions, performance insights, and optimization.
Use data to determine where to invest, where to improve, and where to stop, bringing discipline and clarity to growth decisions.
Partner cross‑functionally to ensure growth programs align with campaign priorities, segment strategy, regional needs, and sales motions.
Hire, develop, and lead a strong team while building a culture of accountability, experimentation, speed, and high standards.
What Success Looks Like

ThoughtSpot’s website becomes a stronger driver of qualified demand and buyer conversion; paid and digital programs deliver measurable pipeline impact with improving efficiency over time; demand generation consistently contributes to company growth goals across segments and regions; content plays a meaningful role in market education, buyer progression, and revenue creation; growth investments are prioritized with discipline and tied clearly to business outcomes; sales and cross‑functional partners view Growth Marketing as a strategic driver, not just a channel owner.
Who You Are

You are a proven B2B SaaS marketing leader with deep experience across growth, demand generation, digital, and content. You operate at both strategic and operational altitude, strong in performance marketing and conversion as well as in judgment, prioritization, and leadership. You are comfortable owning ambitious pipeline goals and making hard calls on tradeoffs, investments, and focus, and have experience working across enterprise and commercial motions in a high‑growth technology environment. You are clear, credible, and effective with peers across Sales, Product Marketing, Operations, and executive leadership, and have a track record of building and scaling teams.
Preferred Experience

12 or more years of B2B SaaS marketing, including senior leadership in growth or demand generation.
A track record of leading web, paid, demand generation, and content functions at scale.
Experience driving pipeline and revenue in product‑led and sales‑led environments.
Familiarity with analytics, data, AI, or enterprise software markets.
Experience supporting global go‑to‑market teams across AMER, EMEA, and APJ.
A strong understanding of how AI reshapes content, digital execution, and growth strategy.
Location

Mountain View, CA
Compensation and Benefits

Annual salary range (California): $190k–$280k per year.
Equity.
Company bonus or sales commissions/bonuses.
401(k) plan.
Medical, dental, and vision benefits.
Work Arrangement

Hybrid work: expected in‑office 3 days per week.

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