Social Media Manager

As a key member of the Brand Marketing team, the Social Media Manager will lead the development and execution of Baggallini’s social media strategy during a pivotal period of brand evolution. This role is both strategic and highly hands‑on, responsible for creating compelling in‑house content, driving influencer partnerships, and building scalable social commerce programs.

Responsibilities

Concept, shoot, edit, and publish short‑form video and lifestyle content for TikTok, Instagram Reels, and other emerging platforms.

Create trend‑driven, product‑focused, and storytelling content aligned with brand positioning.

Develop platform‑native content that balances brand storytelling with cultural relevance.

Film product demonstrations, styling videos, educational content, and behind‑the‑scenes footage as needed.

Edit content using mobile and desktop tools (e.g., CapCut, Adobe Premiere, in‑app editing tools).

Manage content calendars and daily publishing schedules.

Engage with community comments and DMs to foster brand engagement.

Launch, manage, and scale Baggallini’s ShopMy affiliate program.

Recruit and onboard creators into the affiliate program.

Optimize commission structures and incentives.

Monitor performance and drive revenue growth through affiliate relationships.

Lead TikTok strategy with deep understanding of trends, algorithms, and content formats.

Set up and launch TikTok Shop in partnership with E‑commerce and Operations.

Coordinate product uploads, tagging, and shoppable integrations.

Drive conversion through live selling, creator content, and trend‑based product storytelling.

Stay ahead of emerging TikTok commerce features and best practices.

Qualifications

BS/BA in Marketing, Communications, Business, or related field; equivalent professional experience considered in lieu of degree.

4+ years of experience managing and creating social media content for retail or consumer brands, preferably in fashion or accessories.

Proven experience concepting, filming, editing, and publishing short‑form video content in‑house (TikTok, Instagram Reels, etc.).

Strong understanding of social‑first storytelling and platform‑native content creation.

Demonstrated success securing and managing influencer partnerships across both paid collaborations and gifting programs.

Experience building or scaling affiliate programs; ShopMy experience strongly preferred.

Hands‑on experience launching or managing TikTok Shop or other social commerce platforms strongly preferred.

Experience managing marketing or influencer budgets, with ability to track spend, forecast needs, and evaluate ROI.

Strong understanding of social commerce, affiliate marketing models, and performance‑based partnerships.

Demonstrated experience leveraging AI tools (e.g., ChatGPT, generative AI content tools, video editing AI features, analytics automation tools) to enhance content ideation, streamline workflows, and improve performance.

Comfort experimenting with and integrating emerging AI technologies into content creation, trend analysis, influencer sourcing, and reporting processes.

Proficiency in short‑form video editing tools (e.g., CapCut, Adobe Premiere, in‑app editing tools).

Strong analytical skills with ability to interpret engagement, traffic, and revenue metrics to inform strategy.

Highly organized with the ability to manage multiple projects, creator relationships, timelines, logistics, and sample coordination simultaneously.

Excellent communication, negotiation, and relationship‑building skills.

Self‑motivated, resourceful, and comfortable operating in a fast‑paced, evolving environment.

Ability to work both independently and cross‑functionally with Marketing, E‑commerce, Merchandising, and Operations teams.

Alignment with RG Barry’s values of trust, ambition, inclusion, creativity, responsibility, and teamwork.

Required Skills

Creative, entrepreneurial, and performance‑minded.

Comfortable behind the camera and in analytics dashboards.

#J-18808-Ljbffr