Senior Director, Brand & Social Strategy

DraftKings is a publicly traded (NASDAQ: DKNG) technology company headquartered in Boston.
DraftKings is a digitally focused sports entertainment and gaming company. The Senior Director of Brand & Social Strategy will lead a high‑performing team focused on driving cultural relevance, brand affinity, and engagement among our audiences.
Responsibilities

Lead Brand Strategy Development:

Champion the overarching brand positioning, voice for DraftKings and its sub‑brands (e.g., Sportsbook, Casino, DFS).
Support Integrated Campaign Development:

Partner with creative, media, and analytics teams to build best‑in‑class campaigns that drive business and brand metrics and thrive in a social‑first environment.
Oversee Social Media and Community Strategy:

Lead a unified social strategy that balances brand storytelling, real‑time engagement, and performance‑driven content.
Guide Cultural Relevance:

Identify opportunities for DraftKings to authentically participate in sports, entertainment, and internet culture through earned‑first ideas and partnerships.
Lead and Mentor:

Manage and inspire a high‑performing team of brand and social strategists, fostering a culture of creativity, collaboration, and accountability.
Collaborate Cross‑Functionally:

Partner across marketing, products and ops to unlock opportunities and ensure consistency of brand experience across every touchpoint.
Use Data to Inform Strategy:

Work closely with insights and analytics teams to inform briefs and measure performance, optimizing based on audience behavior and brand impact.
Qualifications

10+ years of experience in brand strategy, social strategy, or integrated marketing—preferably with a mix of agency and client‑side experience.
Proven track record of leading large‑scale brand campaigns and social strategies that drive measurable results.
A chronically online attitude for staying on top of latest trends.
Deep understanding of brand storytelling, social platforms, and the intersection of sports, entertainment, and culture.
Experience managing and mentoring multidisciplinary teams.
Excellent communication, presentation, and leadership skills.
A passion for sports, gaming, and innovation in the digital and cultural landscape.
Compensation & Benefits

US base salary range: $204,000 – $255,000 per year, plus bonus, equity, and benefits as applicable.
Legal

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

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