Associate Brand Manager, BODYARMOR Flash I.V.

Job Summary

Join Advanced Hydration at The Coca‑Cola Company. We’re a fast‑paced business unit focused on what’s next in hydration. THE BODYARMOR is looking for an Associate Brand Manager, Flash I.V. to help shape the future of hydration along with passionate, collaborative teams committed to winning.
Responsibilities

Leadership: Manage timely communication of marketing initiatives to cross‑functional groups (sales, distributors, marketing, senior management). Develop comprehensive presentations for partners, retailers, and internal teams. Collaborate with shopper and sales counterparts to identify opportunities and develop unique marketing programs for key customers. Build tools to enable Corporate & Field Marketing teams to execute 360‑degree programs. Continuously evaluate and challenge status quo with persuasive evidence.
Business Analytics: Convert syndicated POS data and shopper panel data into action‑oriented insights for growth. Oversee budget management, including monthly reconciliation. Provide monthly reporting on weekly sales insights, shopper trends, and brand health updates.
Brand Positioning & Strategy: Assist in the development and execution of marketing initiatives across retail, field, asset/partner management, public relations, and digital/social media programming. Integrate innovation into plans and collaborate with the team to ensure successful launches. Work with Partnerships team to develop athlete & property activation strategies.
Creative: Support cross‑functional marketing team in developing briefs for creative projects (packaging, retail point‑of‑sale, social media, website, advertising). Provide feedback on creative output to ensure alignment with brand strategy. Collaborate with internal design teams and external agencies to deliver impactful creative and media plans.
Media: Partner with internal media teams to develop and execute tactical media plans. Work with internal communications and media partners to develop content that positions the brand authentically. Keep abreast of purchaser, consumer, and industry insights to strengthen communications and product evolution.
Other: Support the development of the annual brand strategy and plans. Manage cross‑functional team members on deliverables and expectations across short‑ and long‑term projects.
Requirements

Bachelor’s degree in marketing, communications, or business required; MBA preferred.
3–4 years of relevant professional experience in marketing.
Hybrid schedule at AOC, Atlanta GA (3 days in‑office).
Experience in Brand or Media Marketing with a focus on CPG beverages.
Proficiency in Microsoft Excel and PowerPoint.
Experience with Nielsen, IRI, or other quantitative research tools.
Strong analytical, strategic, creative, leadership, planning, organizing, and problem‑solving skills.
Passion for sports a plus.
Ability to adapt to a fast‑paced environment.
Ability to air travel (~10% of time).
Legal Information

The Coca‑Cola Company will not offer sponsorship for employment status (including, but not limited to, H1‑B visa status and other employment‑based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full‑time basis and must not require The Coca‑Cola Company’s sponsorship to continue to work legally in the United States.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, or disability. The company collects personal information in accordance with industry standards and best practices.

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