Integrated Media Analyst

The mission of The New York Times is to seek the truth and help people understand the world. That means independent journalism is at the heart of all we do as a company. It’s why we have a world-renowned newsroom that sends journalists to report on the ground from nearly 160 countries. It’s why we focus deeply on how our readers will experience our journalism, from print to audio to a world-class digital and app destination. And it’s why our business strategy centers on making journalism so good that it’s worth paying for.

About the Role
Integrated Media Analyst partners daily with Sales, Sales Planning, Clients, T Brand Studio, and product/platform teams. You will manage high volumes of digital campaign details and issues while remaining organized and responsive to internal and external client needs. You are familiar with the technical aspects of online advertising.

Responsibilities

Be the main client point of client contact post Paid Post-launch

Partner with Strategy and PM teams to review the program concept. Join internal meetings and client calls during Paid Post production phase

Advise on audience targeting strategy and any questions related to performance, audience, or social strategy

Facilitate and manage onsite native and social campaign trafficking, including 20+ creatives per campaign, and post-launch screenshots with the offshore team

Confirm event tracking, log Jira tickets and QA with Dev Team

Native and Social Traffic Driver analysis and optimizations through multiple reporting tools; test new social audiences to improve performance

Monitor and improve pacing to ensure campaign goals are delivered in full within campaign flight dates

Bi-weekly reporting per Paid Post campaign to review display, social, and, native delivery reporting with insights and optimization recommendations

Provide campaign performance recommendations, audience composition insights, and engagement insights for final Post Buy report insights and analysis

Collect client-supplied assets for paid (dark) social post campaigns

Traffic dark social posts and provide previews to clients; adjust for feedback

Qualifications

2+ years of professional experience in social media, audience development, content marketing, advertising, journalism, or other relevant fields

Experience using digital ad servers like GAM, social ad servers like Meta and TikTok, and analytics tools like Google Analytics, Pressboard, etc. to traffic ads and gather traffic and engagement data on content pages

Experience managing paid social campaigns, including generation of the creative, building of audience targeting, and handling of the budget

Experience prioritizing competing programs, responsibilities, and projects

Preferred Qualifications

Interest in digital advertising and familiarity with the digital landscape

Experience working in a high functioning team environment

Inventive, curious, and customer service centered

The annual base pay range for this role is between:

$70,000 - $80,000 USD

Benefits may include medical, dental and vision benefits, Flexible Spending Accounts (F.S.A.s), a company-matching 401(k) plan, paid vacation, paid sick days, paid parental leave, tuition reimbursement and professional development programs.

For roles outside of the U.S., information on benefits will be provided during the interview process.

The New York Times Company is committed to being the world’s best source of independent, reliable and quality journalism. To do so, we embrace a diverse workforce that has a broad range of backgrounds and experiences across our ranks, at all levels of the organization. We encourage people from all backgrounds to apply.

We are an Equal Opportunity Employer and do not discriminate on the basis of an individual's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics. The U.S. Equal Employment Opportunity Commission (EEOC)’s Know Your Rights Poster is available here.

The New York Times Company will provide reasonable accommodations as required by applicable federal, state, and/or local laws. Individuals seeking an accommodation for the application or interview process should email reasonable.accommodations@nytimes.com. Emails sent for unrelated issues, such as following up on an application, will not receive a response.

The Company encourages those with criminal histories to apply, and will consider their applications in a manner consistent with applicable "Fair Chance" laws, including but not limited to the NYC Fair Chance Act, the Los Angeles Fair Chance Initiative for Hiring Ordinance, the San Francisco Fair Chance Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act.

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