Brand Campaign Manager

Job Overview

Brand Campaign Manager – Full Time, San Francisco, CA – Salary: $85,600–$101,650 per year. This role merges brand strategy, creative development, and paid media to execute integrated campaigns supporting Common Sense Media’s mission.
What You’ll Do

Develop comprehensive campaign strategies that align creative concepts with organizational goals and audience insights, in close partnership with the senior director of brand marketing.
Lead creative ideation and concept development for major campaigns, initiatives, and brand moments.
Create campaign briefs that inspire exceptional creative work while maintaining strategic focus.
Guide creative teams (designers, video producers) to execute campaign visions across channels.
Own and execute brand-oriented paid campaigns across social media and broadcast channels, working closely with the growth team to ensure clear delineation between brand and performance paid activity.
Lead the development of campaigns that communicate CSM’s AI safety research, ratings, and advocacy work, translating complex findings into clear, urgent messaging for diverse audiences.
Partner with research, data, and insights teams to ground creative strategies in audience understanding and develop messaging frameworks that resonate across our audiences, including parents, educators, kids, and policymakers.
Collaborate with communications, editorial, and program teams to ensure campaign integration and partner with external agencies and vendors when specialized expertise is needed.
Analyze campaign performance and iterate on creative approaches based on data and insights, managing timelines and ensuring coordinated delivery across all touchpoints.
Present campaign concepts and strategies to the senior director and key stakeholders, championing creative excellence while maintaining strategic rigor and business objectives.
Identify emerging creative trends and opportunities—including AI‑assisted tools— and innovate our campaign approaches, building a deep understanding of our competitive landscape and cultural context.
What We’re Looking For

5 to 7 years of experience in project management, marketing operations, or creative production roles, with demonstrated experience working across multiple marketing functions.
2 to 3 years of experience coordinating cross‑functional workflows or projects, with the ability to manage multiple complex workstreams simultaneously.
Hands‑on production experience with creative and marketing teams (brand, growth, events, video, social media) and a strong understanding of how marketing work gets made end to end.
Experience supporting senior leaders, including executive‑level coordination, meeting facilitation, and team operations.
Experience managing deliverables for external partners, sponsors, or grant funders, including tracking commitments and ensuring on‑time, on‑spec delivery.
Exceptional organizational skills, with obsessive attention to detail.
Strong communication and relationship‑building skills across all organizational levels.
Demonstrated ability to set boundaries, manage scope, and push back constructively when necessary.
Proficiency with project management tools (especially Asana) and creative collaboration platforms (Figma, Google Workspace).
Budget management experience and financial acumen, including vendor relationship management.
Ability to remain calm under pressure during high‑stakes campaign launches and tight deadlines.
Nice to Have

Experience implementing or optimizing creative intake and workflow systems at the department or organization level.
Background in a creative or marketing discipline (design, video production, growth marketing, etc.) providing hands‑on credibility with functional teams.
Experience in mission‑driven nonprofit environments where processes need to scale rapidly.
Understanding of digital asset management best practices.
Familiarity with grant reporting or compliance requirements for creative deliverables.
What We Offer

The chance to work with talented, passionate professionals.
A great health and welfare benefits package, including medical, dental, vision, and a matching 401(k).
An organization that offers work/life balance.
The opportunity to really make a difference in the lives of kids and families.
Equal Employment Opportunity

Common Sense Media provides equal employment opportunities to all qualified individuals and prohibits discrimination and harassment of any type without regard to race, color, religion, sex, gender identity, sexual orientation, pregnancy, age, national origin, physical or mental disability, military or veteran status, genetic information, or any other protected classification or characteristic protected by federal, state, or local laws. Common Sense Media will also consider for employment qualified applicants with arrest and conviction records. However, job offers are made on the condition that the applicant subsequently passes a criminal background check. If the background check indicates a prior criminal conviction, we will conduct an individualized assessment to determine whether the conviction should result in denial of employment. Pursuant to the San Francisco Fair Chance Ordinance, we will consider employment for qualified applicants with arrest and conviction records.

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