Marketing and Communications Specialist

At Brian Tooley Racing, passion fuels innovation. Founded in 2012, BTR has become a leader in high-performance camshafts, valvetrain systems, and precision-engineered components for modern American pushrod engines. With advanced in-house capabilities—including CNC machining, Spintron testing, and specialized camshaft grinding—BTR designs, tests, and manufactures products trusted by enthusiasts, engine builders, and racers worldwide. If you're driven by engineering excellence and high-performance innovation, BTR is an exceptional place to grow your career.

Summary
The Marketing and Communications Specialist supports and executes marketing initiatives that drive brand visibility, customer engagement, and partner value. This role plays a key part in maintaining the company's presence across digital channels, managing external relationships, and supporting promotional efforts tied to products, events, and the performance industry.

Responsibilities

Manage and execute social media strategy across platforms, including content creation, scheduling, and audience engagement to support brand growth and product visibility

Monitor social performance and identify opportunities to increase reach, engagement, and audience growth

Serve as the primary point of contact for sponsorships and partnerships, managing communications and ensuring timely execution of deliverables

Support the development and maintenance of strong partner relationships aligned with brand and business objectives

Develop and distribute marketing emails and newsletters to promote products, events, and company updates

Monitor campaign performance (open rates, click-through rates, engagement) and identify opportunities for improvement

Manage the marketing email inbox to ensure timely, accurate, and professional communication

Support planning and execution of events, trade shows, and industry activations, including logistics coordination and promotional support

Assist with on-site event execution as needed

Maintain consistent brand voice and messaging across all communication channels

Collaborate with internal teams to support product launches, promotions, and marketing campaigns

Qualifications and Skills

Bachelor's degree in Marketing, Communications, Business, or a related field preferred (or equivalent experience)

1-3 years of experience in marketing, communications, or a related role preferred

Strong written and verbal communication skills, with the ability to adapt messaging to different audiences

Experience managing social media platforms and performance tracking (e.g., open rates, click-through rates)

Strong organizational skills with the ability to manage multiple projects in a fast-paced environment

Ability to communicate effectively with external partners, sponsors, and internal teams

Self-motivated, detail-oriented, and adaptable

Interest in the automotive, racing, or performance industry preferred

Scope and Impact
This role directly supports brand growth, customer engagement, and partner relationships within the performance industry. Success in this position contributes to increased visibility, stronger partnerships, and effective promotion of products and events.

Benefits
We are a team-driven company that values strong working relationships, work/life balance, and the enjoyment of the work we do together. You will find a collaborative environment with Friday team breakfasts, quarterly potlucks, and a culture built on respect and support.

Benefits include:

401k with company match

Paid time off (PTO) and sick time

Medical, dental, and vision insurance

Employee discount

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