Sr. Field Marketing Manager

We’re looking for a strategic, roll‑up‑your‑sleeves Field Marketing Manager to drive regional awareness, engagement, and pipeline across the West Coast and Midwest.
Responsibilities

Own the regional plan and build and execute integrated field marketing programs that align to quarterly revenue goals, regional market dynamics, and account priorities.
Lead end‑to‑end event execution, including sourcing venues, managing vendors, securing speakers, and overseeing logistics for trade shows, user groups, executive roundtables, and partner‑led events throughout the West Coast and Midwest.
Partner with Account Executives and SDRs to create targeted marketing campaigns, in‑person activations, and post‑event follow‑ups that convert MQLs to Opportunities.
Collaborate with regional channel and technology partners to co‑sponsor events, webinars, and localized digital campaigns that expand reach and share costs.
Track and report on program performance—registrations, attendance, pipeline, ROI—using Salesforce, Marketo, and Tableau, and optimize investments based on data.
Forecast, allocate, and reconcile regional marketing spend; negotiate contracts; negotiate vendor terms; and ensure brand consistency across all touchpoints.
Travel roughly 30% of the time for on‑site event management and customer meet‑ups; work cross‑functionally to ensure smooth execution of joint marketing initiatives across different business units.
Qualifications & Skills

5+ years in field marketing, demand generation, or regional event management within B2B tech/SaaS.
Demonstrated success driving pipeline in the West Coast and/or Midwest markets with a strong understanding of regional business cultures and buying cycles.
Proven ability to partner with Sales to design account‑centric programs that accelerate deals.
Hands‑on experience with marketing automation (Marketo, HubSpot, or Eloqua) and CRM (Salesforce) systems.
Outstanding project‑management skills—able to juggle multiple programs, deadlines, and stakeholders.
Data‑driven mindset with proficiency in analyzing funnel metrics and ROI.
Clear, persuasive communicator and negotiator; comfortable presenting to executives and external partners.
Ability to thrive in a fast‑paced, high‑growth environment with minimal supervision.
Compensation

Base salary range: $120,000 – $155,000 (United States). This role is eligible for a target annual bonus of 15% of base salary. In addition to base pay and bonus eligibility, the role includes:
Monthly Connectivity Plus stipend of $150 to support remote work‑related expenses.
Annual $200 home office reimbursement.
Benefits

Medical, dental, and vision coverage.
401(k) with company match.
Paid parental leave, caregiver leave, and flexible time off.
Mental health support and wellness reimbursement.
Career development and education assistance.
Alteryx, Inc. is an Equal Employment Opportunity Employer.

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