Customer Account Manager, Kroger

divh2CPG Product Line Representative/h2pRepresent CPG product line with customer (Kroger) and broker personnel as a strategic partner. They are responsible for delivering the revenue, profit, and market share objectives within allocated budget by providing outstanding leadership, strategy development, business plan deployment, fact-based selling, business analysis and world class tactical execution./ppFocusing on leveraging consumer, customer, and category insights, to help identify actionable strategies and tactics, which will profitably grow the business at Kroger will be paramount to the success of the candidate in this role./ph3Setting The Course For Success/h3ulliProvide measurable objectives/liliEliminate unproductive distractions/liliDeliver ongoing direction and leadership/liliCollaborate internally with other internal departments and teams on concepts and programs for the Kroger business./li/ulh3Major Duties/Responsibilities:/h3ulliWork with Sr. Director and broker team to develop the strategic and tactical blueprint for the business within Kroger utilizing various tracking and insights tools./liliDevelop and execute customer-specific trade (event) marketing opportunities, which are strategically aligned to the mutual needs of the end consumer./liliActively manage and support Sr. Director in the account planning process and customer business reviews./liliDevelop and implement comprehensive sales presentations to promote and generate sales consistent with customer potential./liliBuild and maintain positive business relationships with customer Category Managers, brokers, and HQ team to facilitate amp;amp; solidify forward thinking results and partnerships./liliUtilize IRI database, braker, and category analyst to provide insight during the Kroger Kompass amp;amp; CCO processes to include category strategy development, full category review, assortment, pricing, promotion, and shelving./liliPartner with broker representatives and serve as a resource for market growth opportunities, proposals, and programs. Assume a lead role in customer business development, contract negotiations, presentations, and sales calls./liliTrack and monitor shipments vs consumption vs plan weekly and monthly. Communicate gaps and opportunities with recommended solutions./liliManage and develop monthly forecasts for base and promotional business./liliAnalyze Promotional Activity and determine ROI. Develop recommendations for driving more efficient sales because of promotional analysis./liliDevelop and execute key customer insights business plan with sound activation that meets/exceeds company goals./liliReview retail pricing to ensure brands are priced in accordance with company objectives. Develop and execute action plans to adjust pricing where necessary./liliParticipate and develop annual broker reviews to maintain A players, utilizing innovative strategies to drive business results and deliver the companys revenue, profit, and market share goals within budget./liliWork as leader of cross-functional teams to ensure dedication to customer support to maintain quality service, develop unique trade marketing opportunities, engage category management resources and maintain high product fill rates in line with customer expectations./liliStay informed of new products, marketing strategies and services of competitors. Provide such information to Sr. Director, HQ and broker representatives appropriately./liliManage performance and trade marketing funds in accordance with budget allocation./liliConduct periodic market and store visits to drive sales/marketing strategy performance./liliActively participate in the sales teams strategic operational and financial success by adopting and implementing proven fact-based selling techniques, analysis, and reporting, utilizing IRI and other reputable industry resources to make recommendations and develop action plans./liliManage all administrative tasks associated with business unit requirements from a data driven fact-based orientation. TPM, transfer of information to Advantage, off-line planners, etc./li/ulh3Minimum Knowledge/Skills/Abilities Required To Successfully Perform Major Duties/Responsibilities:/h3ulliOutstanding demonstrated leadership skills/liliExcellent strategic capabilities/liliSolid conceptual thinking abilities/liliStrong results orientated skills/liliExcellent business planning/organizational/project management skills with previous business management/development experience/liliSolid understanding of the financial impact of sales and managing within an allocated budget/liliUnderstanding of the impact of consumer trends and the food industry/liliDemonstrated success in developing business opportunities, identifying customer needs and changes in their markets./liliSolid interpersonal skills./liliExcellent ability to manage through indirect relationships/liliExcellent negotiation and closing skills/liliExcellent verbal and written communication/presentation skills./liliIn-depth working knowledge of fact-based selling, category management, consumer goods, and sales amp;amp; marketing/liliHighly Skilled at data analysis using IRI, Market 6 and/or other technology resources to perform analysis and recommend strategies./liliProficient in the use of Excel, Word, Access, PowerPoint, and Outlook computer skills/liliValid drivers license/liliExcellent trade relations/li/ulh3Physical Demands:/h3pThe physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Incumbent must be able to:/pulliLight Travel (+/- 15%) to customers by traveling in a car and/or airplane/liliSit for periods of time up to 8 hours per day/liliPhysically check product in stores and various outlets/liliPhysically access grocery stores and supermarkets/liliCarry/transport materials to support presentations (10 lb. 20 lb.)/liliLift and move cases of product as needed for customer events/li/ulh3Minimum Education And Experience Requirements:/h3ulliEducation: Bachelors degree Required (Business, Marketing preferred), with 5 - 10 years consumer goods sales (preferably with (Kroger) and broker management experience./li/ul/div