Group Account Director – B2C
Reports to: Head of Accounts
Location: Hybrid in Los Angeles
Role Overview
A Group Account Director at Salt is a visionary leader who steers client relationships and internal teams toward long‑term success in the high‑stakes world of B2C experiential marketing. You sit at the intersection of brand ambition, fan engagement, and delivery excellence, driving big‑picture strategy for large‑scale consumer activations, world‑class premieres, and integrated festival footprints.
You lead an entire client portfolio, overseeing multiple high‑profile workstreams and guiding senior team members to deliver with clarity, cohesion, and cultural impact. You are the ultimate escalation point when complexity hits, build conditions so problems get solved before reaching the client, and you’re fluent in consumer behavior and entertainment trends.
Job Responsibilities
- Strategic Cohesion: Ensure narrative consistency across workstreams, guiding the Account Team to frame priorities and decisions that align with fan expectations and executive optics.
- Growth & Expansion: Drive portfolio health and agency expansion by identifying new opportunities, leading account responses for RFPs, and securing new flagship B2C brands.
- Complex Scoping: Steer the intake and framing of new scopes, ensuring alignment between creative ambition and execution reality before commitments are made.
- Agency Leadership: Bring forward consumer insights, portfolio financial health, and team resourcing needs to internal leadership.
- Mentorship: Elevate account team talent and manage direct reports, coaching them to handle high‑pressure, on‑site environments and high‑velocity approval cycles.
- Collaborative Decision‑Making: Model shared leadership, reinforcing that framing and execution are distinct, equal lenses.
- Financial Stewardship: Lead budget pressure conversations, approve margin strategies, and protect agency exposure.
- Diplomatic Escalation: Lead high‑stakes conversations regarding pivots and trade‑offs, preserving relationship health during complex execution shifts.
Requirements
- 10–12+ years of agency or client‑side experience leading complex, cross‑disciplinary marketing or experiential programs.
- Deep experience managing Fortune 500 consumer brands, navigating executive visibility, political/reputational sensitivity, and high‑pressure on‑site environments.
- Proven ability to lead and mentor large account teams, growing talent and developing strong leadership pipelines.
- Strong business acumen, including comfort with budget discussions, scopes of work, growth planning, and partnership development.
- Exceptional communication and executive presence, guiding internal teams and external stakeholders through high‑stakes conversations.
- Strategic problem‑solver, surfacing risk early and regroups with cross‑functional partners to find solutions before impacting the client.
- Cultural champion, committed to shared leadership and the principle that framing and execution are equal partners.
Key Attributes
- A thoughtful communicator who keeps both clients and internal teams in sync.
- An accountable self‑starter who delivers independently but knows when to raise a hand.
- A curious learner who seeks feedback and uses it to improve.
- A calm problem‑solver who thrives in fast‑paced, collaborative environments.
- A team player who values empathy, respect, and clear expectations.
- Someone who brings both heart and hustle to everything they do.