Role Summary
The Content Marketing Manager develops high‑quality marketing content that supports product marketing strategies and brand messaging. Reporting to the Senior Manager of Content Marketing & Strategy, this role executes approved campaigns, adapts content across channels, and partners closely with product marketing, digital, and copy teams to deliver consistent, performance‑driven narratives.
Key Responsibilities
Content Development & Execution
- Create and adapt content across formats, including sales collateral, digital assets, video scripts, social, email, and live event materials.
- Repurpose core messages into modular assets optimized for channels and audiences.
- Ensure alignment with brand, editorial, and messaging standards in collaboration with senior copy and content leadership.
Campaign & Product Marketing Support
- Partner with product marketing managers to execute content components of approved marketing plans.
- Produce launch and campaign assets on time and to specification.
- Incorporate stakeholder feedback under guidance from content leadership.
- Write content designed to drive engagement, conversion, and pipeline impact.
Channel & Performance Optimization
- Collaborate with digital marketing to optimize content for performance.
- Support testing, iteration, and refinement based on performance insights.
- Apply content best practices and identify opportunities for scalability and efficiency.
Core Skills & Expertise
- Strong understanding of messaging frameworks, positioning, and differentiation.
- Excellent writing and editing skills across the customer journey.
- Experience developing marketing collateral, video scripts, web pages, social copy, lead‑gen assets, and email.
- Understanding of digital platforms, audience targeting, SEO, and content performance measurement.
- Creative storyteller with a clear, audience‑focused writing style.
Experience & Education
Required
- 5–7 years of experience in content marketing, content strategy, or a related role.
- Proven track record of creating impactful marketing content.
- Experience managing or contributing to editorial calendars.
- Bachelor’s degree in communications, journalism, marketing, business, or a related field.
Preferred
- Medical device, healthcare, or B2B technology writing experience.
- Experience with CMS platforms.
Technical & Soft Skills
- Proficiency in Microsoft Office; familiarity with publishing tools (e.g., Adobe Suite).
- Ability to align content strategy with business objectives.
- Analytical mindset with the ability to assess content performance.
- Strong collaboration, organization, and time‑management skills.
- Ability to communicate complex information clearly and effectively.
Additional Requirements
- Ability to work independently while collaborating cross‑functionally.
- Adaptability in a fast‑paced environment with changing priorities.
- Up to 5% travel.
- Adherence to company quality and safety standards.
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