Luxury Brand Marketing Coordinator

About Bishop’s Lodge, Auberge Collection
A legendary landmark re-imagined, Bishop’s Lodge, Auberge Collection is a luxurious and soulful retreat steeped in heritage in Santa Fe, New Mexico. Set on 317 secluded acres bordering Santa Fox National Forest and just minutes from downtown, the 98‑room resort invites guests to connect with nature with organic adobe architecture that invokes rich New Mexican heritage and conveys a genuine sense of place. Amenities include a collection of exhilarating outdoor experiences, historic horse stables, fitness center, pool, onsite stream for fly fishing casting lessons, healing arts experiences at Stream Dance Spa and several dining venues, including the resort’s signature restaurant SkyFire. Expansive indoor and outdoor event space includes The Hall with 3,200 square feet of meeting space and the historic Lamy Chapel and Lawn, featuring dramatic views of the Tesuque Valley. The recently unveiled Bunkhouse is ideal for family gatherings with 12 individual bedrooms.
The Marketing Coordinator will be key to establishing the brand and elevating our storytelling. This role requires a foundational understanding of social media, an eye for design and an understanding of a luxury aesthetic. This role will maintain a strong entrepreneurial spirit, and is a self‑starting team player that’s creative, innovative, and is willing to roll up their sleeves to implement the latest thinking in marketing, social media, and partnerships.
Works closely with the Marketing team to execute a social media strategy
Works alongside other key roles within the organization and guides on‑site property managers to generate content that aligns with the brand’s social media strategy, and speaks to a luxury consumer
Support the PR agency with reservations + itineraries for influencers and press visits
Coordinate partner deliverables, on‑site events and activations
Keep all marketing collateral and calendars up to date: Fact sheet, Property Guide, Promotional Calendar, Key Messaging, Experience Guides, Key Contacts etc.
Digital Asset Management: Maintain and update photo and video library in accordance with our central process for the hotel & assets are all labelled in a meaningful, findable manner
Responsible for the maintenance of website marketing materials, and other property updates
Update new experiences and blog posts to the website; maintain calendars, activities, experiences, dining menus, and other events; review for accuracy on a consistent basis; promote key offers/events; seasonal content/imagery updates
Qualifications Bachelor’s degree or at least 2+ years of experience in luxury or design space with experience in or an interest in social media management and marketing
Strong understanding of a luxury brand and aesthetic
Excellent verbal, written, presentation, and interpersonal communications skills
Strong attention to detail, ability to multi-task and manage time efficiently
Demonstrated ability to work with and support cross‑functional project teams
Juniper Bishops Employment LLC is an Equal Opportunity Employer, M/F/D/V. Juniper Bishops Employment LLC provides equal employment opportunities (EEO) to all team members and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Juniper Bishops Employment LLC complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

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