Social Media Manager – Remote at UNFI

The Social Media Manager will own end-to-end strategy, execution, and optimization of UNFI’s social media channels, ensuring performance aligns with broader business objectives. Leading social media content, the manager will collaborate closely with internal subject matter experts, our editorial team, creative services, and external agencies. They will guide cross-platform engagement strategies, support paid social advertising and ensure consistent branding and messaging across all UNFI social channels. This role is responsible for driving engagement, increasing followers, building brand reputation, and thought leadership through data-driven campaigns and efforts.
Responsibilities

Social Content Strategy & Content Development: Develop, design and curate engaging content for UNFI social platforms including owning all social media content calendar creation and execution. Act as the brand guardian, ensuring all content is on-brand, consistent in style, quality, and tone of voice, and optimized for search and user experience. Own end-to-end strategy, execution, and optimization of paid social media campaigns across platforms such as Meta, LinkedIn, and X.
Community Management: Oversee community interactions to grow engagement and shape sentiment – providing timely responses in partnership with internal experts to customers, suppliers, associates, and other key stakeholders. Lead social listening and trendspotting and translate into strategic opportunities to drive digital goals and priorities.
Performance Analysis and Optimization: Track social performance and audience insights, analyze data, and derive actionable insights and recommended optimizations to enhance engagement and reach. Own campaign and monthly analytics reports and communicate the story behind the numbers with leadership and stakeholders.
Newsroom Support: Help manage the newsroom, serving as the central hub for content planning, approvals, and publishing.
Support Paid and Organic Integration: Manage paid social campaigns, primarily LinkedIn Ads, including audience targeting, budgeting, and optimization. Performs other relevant job duties as required.
Qualifications

Education/Certifications: Bachelor’s degree in digital media, marketing, communications, journalism, public relations or related field.
Experience: 5+ years related experience in social media, digital or content marketing. Knowledge and hands-on experience managing social media for a B2B organization is a plus.
Demonstrated success growing engagement and conversions for company pages and social campaigns.
Experience with interpreting social media analytics and metrics; proficiency in social listening platforms for audience insights and engagement tracking (e.g., Meltwater, Sprout Social, LinkedIn Campaign Manager, Google Analytics).
Excellent copywriting skills and understanding of AP style.
Strong background in content creation, brand storytelling, and community engagement best practices.
Experience with paid social advertising, including campaign strategy, budget management, and A/B testing.
Vendor and agency relationship management for content creation and paid campaigns.
Ability to work in a fast-paced environment and manage various projects at the same time.
Good judgment is required for this position as there may be times when direct supervision may not be immediately available.
Work Environment

Remote Role: This position is classified as remote where the associate will perform remote work from their primary residence. Remote associates are welcome to work from the office but are not required to do so. Remote associates may be required to come to the office or other UNFI locations for necessary business reasons or if directed by the manager.
Travel (minor): This position may require the associate to travel to company offices, distribution centers, or other locations for specific meetings or other business reasons.
Physical Environment and Demands: Most work is performed in a temperature-controlled office environment. Incumbent may sit for long periods of time at a desk or computer terminal.
Benefits

Competitive 401(k), Flexible PTO, Remote work flexibility, Health benefits beginning the first of the month following 30 days of employment, mentorship program and developmental opportunities.
Paid Time Off, Sick Time, paid holidays, parental leave; 401(K) Program; medical, dental, vision, life, and accidental death/dismemberment insurance; short-term and long-term disability insurance; Flexible Spending Account and/or Health Savings Account.
EEO Statement

UNFI is an Equal Opportunity employer committed to creating an inclusive and respectful environment for all. All qualified applicants will receive equal consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity or expression, national origin, disability, protected veteran status, or other protected ground. Accommodation is available upon request for candidates taking part in all aspects of the job selection process. - M/F/Veteran/Disability. VEVRAA Federal Contractor.

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