Head of Chevrolet Communications Strategy

Job Description
The Manager, Chevrolet Auto Communications is a leadership role within GM's Brand and Product Communications team. You own a distinct Chevrolet communications portfolio, set strategy, lead a team, and deliver results that directly support Chevrolet's business and GM's enterprise priorities.

You must bring deep, hands‑on automotive experience, understand how vehicles are engineered and brought to market, follow the industry closely, and have a genuine passion for cars and trucks. Your knowledge of the automotive media landscape, strong relationships with auto, enthusiast, business, and technology press, and ability to translate complex product details into clear, compelling stories are essential.

As a senior leader, you exercise independent judgment in high‑visibility situations, set direction and KPIs for your team, and influence cross‑functional decisions across Product, Engineering, Marketing, and other partners, while modeling GM Behaviors and fostering an inclusive, high‑performance culture.

What You’ll Do

Set and own Chevrolet communications strategy for your portfolio, aligning plans, narratives, and KPIs to Chevrolet and GM business priorities.

Lead and develop a high‑performing team of communications professionals, providing clear direction, coaching, and career and skills development.

Shape and protect Chevrolet's external narrative across products and technology, with particular focus on vehicle launches, performance, EVs, and brand‑defining stories.

Build and manage strong relationships with automotive media and influencers, serving as a senior point of contact for complex, high‑impact engagements.

Oversee major launches and events (e.g., media drives, auto shows, key reveals), integrating work across functions, agencies, and partners.

Advise Chevrolet and GM senior leaders, using data, insights, and industry expertise to recommend strategies, manage issues, and mitigate risk.

Drive continuous improvement in how the team plans, executes, measures, and reports on communications, simplifying processes and removing roadblocks so the team can move with urgency.

Education & Experience

Bachelor’s degree.

12+ years of relevant communications or media relations experience with a strong, demonstrated focus in automotive (OEM, supplier, auto media, or closely related).

Meaningful automotive product and industry experience and a clear passion for vehicles are required; candidates without this background will not be considered.

Automotive & Media Expertise

Deep understanding of automotive products, technology, and development cycles, and the ability to quickly grasp and accurately represent complex vehicle features.

Strong familiarity with automotive and mobility press, including enthusiast, mainstream, business, fleet, and technology outlets; proven experience pitching, briefing, and building trust with key journalists.

Ability to translate technical product details into clear, consumer‑friendly and media‑ready stories that differentiate Chevrolet.

Communications & Leadership

Expert‑level writing and verbal communication skills, with a track record of producing high‑quality press materials, talking points, and executive communications with minimal editing.

Proven ability to set strategy, goals, and KPIs for a defined business area and deliver results, including budget, resources, and measurement.

Experience leading and developing a team, including hiring, performance management, coaching, and building diverse, inclusive teams.

Demonstrated success driving large, cross‑functional projects that span multiple departments and external partners, often under tight timelines and high visibility.

Strong judgment and problem‑solving skills in time‑sensitive or ambiguous situations, with the confidence to counsel senior leaders and speak fearlessly when course correction is needed.

Highly organized, data‑informed, and comfortable operating in a fast‑paced, matrixed, change‑oriented environment.

Compensation

Salary range: $140,100 – $186,700. The actual base salary offered will vary based on relevant factors and geography.

Bonus Potential: Incentive pay based on company performance, job level, and individual performance.

Benefits: Medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts, and more.

Travel and Location
This role is based remotely, but if the selected candidate lives within a specific mile radius of a GM hub, they will be expected to report to the location three times a week (or other frequency dictated by your manager).

The selected candidate will be required to travel This job may be eligible for relocation benefits.

Immigration Sponsorship
GM does not provide immigration‑related sponsorship for this role. Do not apply if you will need GM sponsorship now or in the future.

Non‑Discrimination and Equal Employment Opportunities (U.S.)
General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. All employment decisions are made on a non‑discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws.

Accommodations
General Motors offers opportunities to all job seekers, including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email Careers.Accommodations@GM.com with a description of the accommodation, the job title, and requisition number of the position you are applying for.

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