Associate Brand Manager (Cooked Perfect)

Associate Brand Manager (Cooked Perfect)
Norwood, MA

Pay Range: $92,000 – $120,000 annually

Location: Norwood, MA / Hybrid / Accessible from major highways

Schedule: 9AM - 5PM; Monday and Friday REMOTE, Tuesday - Thursday ON-SITE

You’ll play a key role in growing the Cooked Perfect brand by bringing innovative marketing campaigns to life, launching new products, and shaping how consumers engage with our products across retail and digital channels. This is a great opportunity for a digitally savvy marketer who enjoys working with data, building high-impact campaigns, and collaborating across teams to drive real business results.

ESSENTIAL DUTIES AND RESPONSIBILITIES
Brand Management & Growth Strategy

Support development and execution of annual marketing plans for Cooked Perfect

Help drive brand growth across core platforms, innovation, and seasonal “Drive Windows”

Ensure all activities align with brand positioning, strategic priorities, and growth objectives

Support expansion into new usage occasions, channels, and consumer segments

Digital & Media Management

Support performance marketing initiatives focused on conversion, household penetration, and ROAS optimization

Manage and optimize retail media and click-to-cart activations including Instacart, retailer.com programs, and shoppable media campaigns

Partner with agencies to optimize media performance, creative execution, targeting, and ROI

Assist in management of brand websites, Amazon content, digital assets, and eCommerce programs

Support development of social content, partnerships, and digital activations

Monitor campaign analytics and provide recommendations based on performance insights

Analytics & Business Insights

Analyze syndicated consumption data using Circana/IRI and Nielsen platforms to identify category, brand, competitive, and customer trends

Monitor consumption, share, pricing, promotion, velocity, and distribution performance

Translate data into actionable recommendations for growth opportunities and business risks

Support retailer and channel analyses for customer presentations and Joint Business Planning (JBP) meetings

Partner with Sales and Finance teams on forecasting, promotional evaluation, and performance reporting

Execution & Project Management

Lead execution of integrated marketing campaigns and customer marketing initiatives

Manage timelines, deliverables, and agency relationships to ensure high-quality execution

Coordinate cross-functionally with Sales, R&D, Operations, Commercialization, and Finance teams

Support planning and execution of customer presentations, sell-in materials, and retailer activations

Go-to-Market (GTM) Execution

Support execution of GTM plans for innovation launches, seasonal programs, and promotional windows

Collaborate with Sales to support customer sell-in efforts and retail activation strategies

Ensure strong alignment across marketing, field sales, commercialization, and key accounts

Support innovation and renovation projects including new flavors, formats, packaging, and line extensions

Partner with R&D and Commercialization teams to bring concepts to market successfully

Assist in pipeline development and concept evaluation using consumer and category insights

Apply consumer, shopper, and retailer insights to refine messaging and positioning

Monitor category, competitive, and macro‑consumer trends to identify growth opportunities

Support consumer research initiatives and concept testing efforts

Strategic Thinking

Analyze performance trends and contribute to long‑term brand strategy development

Identify growth opportunities across retail, club, eCommerce, and foodservice channels

Support annual planning processes including AOP, OGSM alignment, and business reviews

Build strong cross‑functional relationships across Marketing, Sales, Operations, Finance, and Commercialization

Influence without authority to drive alignment and execution

Operate effectively in a fast‑paced, entrepreneurial, and customer‑focused environment

SUCCESS PROFILE

Strong executor who can independently manage projects and deliver results

Digitally fluent marketer with a strong understanding of modern media and consumer engagement

Highly analytical with ability to turn syndicated data into actionable business recommendations

Commercially minded with ability to connect marketing initiatives to sales and operational outcomes

Understands modern performance marketing principles including ROAS optimization, conversion‑driving media, and retailer digital ecosystems

Creative problem solver who thrives in a fast‑paced, growth‑oriented environment

EDUCATION AND/OR EXPERIENCE

Bachelor’s degree in Marketing, Business, or a related field (MBA is a plus)

3+ years of experience in CPG, food/beverage, or a related industry

Experience in brand management, digital marketing, analytics, or commercialization

Strong background in digital marketing, including social media, media planning, analytics, and campaign execution required

Analytical mindset with the ability to turn data into insights and action

Strong project management, communication, and presentation skills

Experience working cross‑functionally and collaborating with external agency partners

Experience working with syndicated data platforms (Circana/IRI or Nielsen)

PHYSICAL REQUIREMENTS AND ENVIRONMENT

Primarily office or hybrid work environment

Extended periods of sitting and working at a computer

Occasional standing, walking, or light lifting (e.g., materials or product samples)

Moderate noise level typical of an office setting

Occasional travel may be required for meetings, events, or market visits

Enjoy top‑tier Medical, Dental, Vision coverage.

Pamper your furry friends with Pet Insurance.

Stay fit with our Wellness Plan and Free Gym Access.

Boost your skills with Employee Tuition Reimbursement.

Unlock endless opportunities with College Scholarship for dependents.

Reap the Rewards of Our Bonus Program Available to Our Salary and Hourly Employees.

Receive a Generous 401k Company Match.

Take advantage of Competitive Paid Time Off.

Elevate Your Safety Net with Company‑Sponsored Life Insurance Coverage.

Receive Relocation Assistance for a Smooth Transition.

Earn Rewards through our Employee Bonus Referral Program.

Elevate Your Workplace Experience with Community Impact Opportunities.

Celebrate Together with Employee Appreciation BBQs, Happy Hours, Birthdays, & More!

At Home Market Foods, we champion equal opportunities for all, prohibiting discrimination based on race, religion, gender, and more. Our commitment extends across all aspects of employment, ensuring a fair and inclusive workplace.

At this time, Home Market Foods will not sponsor applicants for employment authorization for this position for the following work visas: STEM OPT EAD, H-1B, H-1B1, E-3, O-1, J-1, or TN

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