Brand Manger

Job Description

Job Description

Brand Manager – Cosmetics

(Remote / Hybrid / [Your City] – Full-Time)
Key Responsibilities (updated)
Develop and execute full-funnel brand strategy, positioning, messaging, and 360°ree; campaigns
Create and execute high-performing content

(static, video, UGC-style) for Meta, TikTok, YouTube, and organic social – you’re comfortable concepting, shooting (or directing shoots), editing, and posting yourself when needed
Own and scale paid advertising on

Meta (Facebook & Instagram), TikTok, Google Ads, YouTube

with 7-figure budgets and proven ROAS (3.5x+)
Build, manage, and scale the affiliate and influencer program

end-to-end (recruitment via Outreach, Impact, Grin, or direct; contract negotiation; payout tracking; creative briefs; performance optimization; whitelisting top creators)
Manage retail partner relationships and trade marketing (Sephora, Ulta, Nordstrom, Revolve, Credo, etc.)
Lead organic social media strategy and content calendar across Instagram, TikTok, YouTube, and emerging platforms
Oversee influencer seeding, paid collabs, and UGC production
Collaborate with creative and product teams on new launches and limited-edition drops
Analyze performance across ads, affiliates, organic social, and retail using Google Analytics, Triple Whale, Northbeam, etc.
Manage external agencies when needed (media buying, creative, PR)
What You Bring (updated & strengthened)
Proven ability to create thumb-stopping, conversion-driven content yourself

– you’ve shot and edited TikToks/Reels that have gone 1M–100M+ views and driven real sales
Demonstrated success building and scaling

affiliate programs

(beauty/lifestyle influencers, nano → macro, coupon sites, etc.) to 6–7 figures in attributable revenue
Expert-level experience running

Meta, TikTok, and Google ads

at $100K–$1M+/month spend with strong ROAS
Existing relationships or successful launches with

Sephora, Ulta, Nordstrom, Revolve, Cult Beauty , or similar prestige/indie retailers
You’ve grown brand social accounts to 100K–1M+ followers (organic + paid)
Analytical powerhouse – you live in dashboards and optimize everything
Passion for beauty trends and what actually works on TikTok right now