Director of Business Development & Marketing

The Director of Business Development & Marketing is responsible for developing and executing strategic growth initiatives to increase referrals, admissions, brand awareness, and community engagement for an adolescent behavioral health facility. This role serves as the primary liaison between the facility and referral sources, including hospitals, schools, therapists, psychiatrists, pediatricians, community organizations, insurance providers, and other healthcare partners.

The Director will cultivate referral relationships, oversee marketing initiatives, identify new business opportunities, and collaborate with admissions and clinical teams to ensure sustainable census growth while maintaining compliance with all applicable healthcare regulations.

This can be

Part Time or Full Time Position

Essential Duties and Responsibilities
Business Development

Develop and implement strategic business development plans to increase admissions and facility census.

Establish and maintain relationships with referral sources, including:

Hospitals and emergency departments

Behavioral health providers

Private practice therapists

Psychiatrists and psychologists

School districts and guidance counselors

Pediatricians and primary care physicians

Community agencies and advocacy groups

Conduct regular outreach visits, presentations, and networking events.

Identify and pursue partnership opportunities that align with the facility's mission and growth objectives.

Maintain a robust referral pipeline and track referral source activity.

Admissions Collaboration

Work closely with the Admissions Department to facilitate referral-to-admission conversion.

Monitor referral trends and admission data to identify opportunities for growth.

Ensure timely communication with referral sources regarding patient placement and service availability.

Assist in developing strategies to improve conversion rates and patient access.

Relationship Management

Serve as the primary point of contact for referral partners and key stakeholders.

Maintain strong professional relationships through regular communication and follow-up.

Address concerns and resolve issues promptly to maintain referral source satisfaction.

Develop referral source retention strategies.

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