Digital Marketing & SEO Strategist

Why Join Us?

Mary Bird Perkins Cancer Center is Louisiana’s leading cancer care organization, caring for more patients each year than any other facility in the region. And with strategic hospital and physician partnerships, we are delivering on our mission to improve survivorship and lessen the burden of cancer. Mary Bird Perkins and its partners work together to provide state‑of‑the‑art treatments and unparalleled collaborative, comprehensive cancer services. This culture of innovation helps attract the best cancer minds in the country, from expert physicians and highly specialized scientists to forward‑thinking leaders in supportive care and other disciplines. Together, with our hospital and physician partners, we are one‑hundred percent focused on cancer care.
Job Description

SCOPE OF POSITION

This position is responsible for overseeing website content, search engine optimization (SEO), search engine marketing (SEM), and other digital initiatives to drive engagement, traffic, and conversions.
ESSENTIAL FUNCTIONS

Website Content Strategy & Management
SEO & Organic Growth
SEM & Paid Digital Advertising
Analytics & Performance Optimization
QUALIFICATIONS

Bachelor’s degree required, preferably in marketing, communications, public relations, journalism or related field.
Minimum of two years’ experience in digital marketing and communications or related field preferred.
Demonstrated website and marketing experience; experience with content management systems, WordPress, Google Analytics, and reputation management systems.
Excellent written and verbal communication skills and knowledge of public relations skills.
For more than 50 years, the staff at Mary Bird Perkins Cancer Center has provided the highest quality care to our patients. We strive to hire the best qualified applicants to join our growing team.

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