Director of Sales

Director of Sales | Remote | Branded Merchandise & Apparel Decoration Industry

Goodwin Recruiting is partnering with our client, a growing leader in the apparel decoration and branded merchandise space, to find an experienced Director of Sales to lead and scale their new business engine. This is a senior leadership role for a proven sales builder — someone who thrives on building high-performance hunter teams, creating repeatable systems, and driving predictable revenue growth.
This role is fully remote from anywhere within the U.S.
If you have a passion for winning new business, developing top sales talent, and operating with discipline and urgency — we want to hear from you.
What You'll Own
Net-new revenue targets through disciplined pipeline generation and conversion
Market expansion strategies across priority verticals, geographies, and customer segments
Ideal Customer Profiles (ICPs) and target account strategies
A team of hunter-focused sales executives — coaching, developing, and holding them accountable
Full pipeline health: coverage ratios, velocity, aging, and conversion
Recruiting, hiring, and onboarding of high-caliber sales talent
CRM accuracy, forecasting discipline, and KPI performance across the team
What You'll Do
Lead, coach, and develop a team of inside and outside sales executives
Design and enforce standard work for prospecting, pipeline management, discovery, and closing
Conduct regular ride-alongs, call reviews, pipeline inspections, and deal strategy sessions
Track and manage KPIs including pipeline creation, win rates, deal size, and sales cycle length
Partner cross-functionally with Marketing, Operations, Production, and Customer Experience teams
Build a culture of accountability, urgency, and continuous improvement
Represent the voice of the customer in leadership discussions
What We're Looking For
8+ years of sales experience, with 5+ years in a sales leadership role
Proven track record building and leading hunter sales teams
Experience in apparel, apparel decoration, or branded merchandise strongly preferred (embroidery, patches, heat transfer, embellishments, etc.)
Demonstrated ability to build repeatable sales systems and standards
Strong command of pipeline management, forecasting, KPI-driven coaching, and CRM systems
History of hitting and exceeding new business revenue targets
Willingness to travel approximately 40%
Strong executive presence with both customers and internal stakeholders
Bachelor's degree in Business, Marketing, or related field required; MBA preferred
Bilingual in English and Spanish is a plus