Head of Social Media & Community (Newport Beach)

About Bob's Watches
Bob's Watches is the leading online destination for buying, selling, and trading pre-owned luxury watches. Built on transparency, trust, and expertise, we offer one of the world's largest selections of authenticated luxury timepieces, backed by real-time market pricing and exceptional service.

As we continue to grow, we're looking for a

Head of Social Media & Community

to lead our social strategy across organic and paid channels, helping us expand our audience, strengthen our brand, and drive measurable business results.

The Role
We are seeking a strategic, creative, and data-driven social media leader to own Bob's Watches' social presence across Instagram, YouTube, TikTok, Facebook, LinkedIn, and emerging platforms.

This role sits at the intersection of content, community, brand, and performance marketing. You will be responsible for developing and executing a social strategy that grows audience, increases engagement, drives traffic and revenue, and reinforces Bob's position as the most trusted name in pre-owned luxury watches.

The ideal candidate has a proven track record building social programs for premium consumer brands and understands how to balance storytelling, audience growth, creator partnerships, and performance-driven outcomes.

What You'll Do

Social Strategy & Leadership
Own and execute Bob's Watches' social media strategy across all channels
Develop annual, quarterly, and monthly social growth plans aligned with business objectives
Identify emerging trends, platform opportunities, and content formats that can drive audience growth
Partner with Brand, Content and Digital teams to ensure cohesive storytelling across channels
Report regularly on performance and make recommendations based on data

Organic Social
Lead content planning, publishing, and optimization across all platforms
Develop channel-specific strategies for Instagram, YouTube, TikTok, LinkedIn, and Facebook
Build social content franchises that educate, entertain, and engage watch enthusiasts
Drive audience growth, engagement, reach, and community participation
Oversee community management and audience engagement strategies

Paid Social
Partner with internal performance marketing teams and external agencies to develop paid social strategies
Provide assets and inform creative testing frameworks and campaign concepts
Analyze performance and provide recommendations to improve efficiency and results
Ensure paid and organic social efforts work together to maximize impact

Creator & Partnership Programs
Identify and manage influencer, ambassador, and creator relationships in partnership with the marketing coordinator
Develop social-first partnerships that drive awareness and customer acquisition
Measure and report on partnership effectiveness and ROI

What We're Looking For
10+ years of experience in social media, digital content, or growth marketing
Proven track record building and leading high-performing social or content teams
Strong understanding of both organic and paid social media
Experience scaling social channels and building engaged communities
Strong creative instincts with an eye for premium visual storytelling
Ability to interpret performance data and translate insights into action
Experience working with creators, influencers, and brand ambassadors
Passion for luxury, watches, fashion, automotive, sports, or enthusiast-driven categories is highly preferred

Success in the First 12 Months
Increase social audience growth across key channels
Increase social-driven traffic and revenue contribution
Develop a creator and ambassador program that drives measurable impact
Scale paid social campaigns and build an asset creation process
Establish Bob's Watches as the most authoritative social voice in the luxury watch industry

Why Work With Us
Join a dynamic team at the forefront of luxury e-commerce.
Medical, Dental, and Vision Insurance
Employer-paid Life and AD&D Insurance
Complimentary lunches and snacks
Friendly, collaborative workplace culture
Company-sponsored events and outings

Join an Award-Winning Team!

We’re proud to share that we were voted one of America’s Best Retailers in USA Today's Top 500 list — a testament to our commitment to excellence, innovation, and customer satisfaction. If you're passionate about delivering top-tier service and want to be part of a nationally recognized brand, we’d love to meet you!

The Company reserves the right to alter or amend an employee’s job responsibilities at any time based on the needs of the business. We are an Equal Opportunity Employer. All persons shall have the opportunity to be considered for employment without regard to their race, color, creed, religion, national origin, ancestry, citizenship status, age, disability, sex, gender, veteran status, genetic information or any other characteristic protected by applicable federal, state or local laws. If you require alternative methods of application or screening, you must approach the employer directly to request this.

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