PR Coordinator

PR Coordinator

Early-career operators welcome to apply. Seeking.com is the world's largest premium dating platform, and we are in the middle of the most important chapter of our brand transformation. The PR Coordinator is the entry seat onto our in-house PR and Communications team, reporting to the Senior PR Manager. This is one of the best roles in the company for a hungry, early-career operator who wants to learn PR by doing it, in a small team that ships fast.
You will not be making the coffee. From week one you will be drafting pitches, tracking media coverage, supporting the casting of Seeking members for press interviews, building media lists, and learning how to pitch journalists from someone doing it at a senior level. You will also be on-call to step in front of a camera or microphone yourself when needed.
This is the right role for someone two years out of school (or with one to two years of PR or journalism experience) who is hungry, organized, AI-native, and willing to do the work. The job is not glamorous every day. Done well, it is the fastest way to become a PR Specialist or Senior PR Manager in three to five years.
PR Operations & Media Support

Draft press releases, media alerts, pitch emails, Q&As, fact sheets, executive bios, and briefing documents for review by the Senior PR Manager and PR Specialist
Support incoming media requests by gathering information and routing approvals internally
Maintain media lists, pitch calendars, and journalist contact databases
Monitor and organize daily media coverage; prepare summaries and internal reports
Research journalists, influencers, podcasts, and media opportunities relevant to the brand
Support outreach efforts to media contacts and influencers under the Senior PR Manager's and PR Specialist's direction
Help create media kits, fact sheets, executive bios, Q&As, and briefing documents
Track competitor PR activity and flag interesting items to the team
Help coordinate award submissions and speaking opportunities
Identify PR opportunities through Qwoted, HARO, and similar platforms daily
Surface trending topics and cultural conversations the team should consider hijacking
Flag potential reputation or media risks to the Senior PR Manager when identified
Member Casting & Storyteller Book Support

Support the day-to-day operations of the Seeking member casting book under the PR Specialist's direction
Help recruit and vet new members for the book
Prepare member briefing packets ahead of press interviews (outlet, journalist, angle, talking points)
Help match members to journalist interview requests and coordinate availability
Manage NDAs, consent forms, and post-interview follow-ups for member interviewees
Keep the casting book tagged, searchable, and current
Spokesperson Willingness

Be willing to participate in interviews and serve as a spokesperson for Seeking.com when needed
Complete media training as the company offers it and build personal comfort on camera, in audio, and with reporters
Step in for the Senior PR Manager or PR Specialist when they are unavailable for a lower-stakes media opportunity
Coordinate with the Senior PR Manager and legal on any spokesperson appearance with reputational sensitivity
Agency & Cross-Functional Coordination

Support day-to-day communication with our outside agency partners in the UK and US
Schedule meetings and maintain calendars for PR initiatives
Track deadlines, deliverables, approvals, and follow-up items across projects
Help review agency materials for accuracy, formatting, and brand consistency
Prepare meeting notes, action items, and follow-up summaries
Share approved messaging, campaign updates, and brand guidelines with partners
Marketing Operations & Administrative Support

Create and update Jira tickets and maintain organized project workflows
Gather materials and agenda items for team meetings
Maintain calendars, trackers, and shared planning documents
Update SOPs and process documentation for recurring workflows
Support integrated campaign coordination across PR, creative, social, and digital teams
Maintain PR asset libraries: approved imagery, messaging documents, and executive materials
Proofread communications for grammar, formatting, tone, and brand consistency
Media Monitoring & Reporting

Monitor daily media coverage across digital, print, broadcast, and social channels
Compile media coverage reports and basic PR performance metrics
Track media outreach activity and coverage opportunities in internal systems
Support coordination of interviews, press opportunities, and media activations
Help prepare weekly and monthly reporting summaries for leadership
Required Qualifications

1 to 2 years of experience in PR, communications, marketing, journalism, media, or related roles (internships count)
Bachelor's degree in Public Relations, Communications, Marketing, Journalism, or related field, or equivalent track record
Strong written and verbal communication skills
Excellent organizational and project coordination abilities
AI fluency. You already use tools in your daily workflow and can describe what you use them for
Ability to manage multiple priorities and deadlines simultaneously
Strong attention to detail and commitment to quality
Familiarity with PR and project management tools preferred (Google Alerts, Muck Rack, Cision; Jira, Asana, or Monday; Google Workspace and Microsoft Office)
Understanding of AP style and professional communications standards
Willingness to be media-trained and to participate in interviews as a spokesperson for Seeking.com when called on
Collaborative mindset with strong interpersonal skills
Preferred Qualifications

Internship or junior agency experience in PR, communications, or media
Experience supporting media outreach or influencer coordination
Familiarity with premium, lifestyle, consumer tech, or dating brands
Experience in fast-paced startup or agency environments
Social media or content coordination experience
Published clips from a school paper, magazine, blog, or newsletter
Comfort with reputation work for brands that carry public-perception baggage
Critical Success Factors

Reliability: Things you own get done, on time, every time
Speed of Learning: You absorb feedback fast and you do not need to be told the same thing twice
Resourcefulness: You figure things out before you ask. When you do ask, you bring options, not just questions
Casting Support: Members in the book describe their interactions with you as warm, prepared, and professional
Camera Willingness: You are ready and willing to step in front of the camera when asked
AI as Leverage: You use AI as part of your daily workflow and your output reflects it
Cultural Fit: Who Thrives Here

Be honest with yourself about whether this is your environment:
You are hungry. You would rather be busy and learning than comfortable and stagnant
You are organized by nature. You make spreadsheets unprompted. You like a tidy inbox
You want to be coached, not coddled. You want a manager who pushes you and you can take direct feedback
You are willing to be on camera or behind a microphone yourself. PR people at Seeking are not just behind the scenes
You care about the dating and relationships space, or you are curious enough about it to become a student
You are comfortable working on a brand with public-perception baggage and helping change the narrative
You take ownership. You would rather fix something quietly than wait for someone to assign it
Day-in-the-Life

Morning media monitoring; compile a coverage summary by the team stand-up
Draft a pitch or press release for the Senior PR Manager and PR Specialist's review
Prep a member from the casting book for a