Paid Media Lead

About Ciena

As the global leader in high‑speed connectivity, Ciena is committed to a people‑first approach. Our Digital Marketing team includes this Paid Media Lead position, responsible for executing and optimizing global paid media programs that drive measurable business outcomes.
Responsibilities

Collaborate with internal stakeholders and agency partners to plan and activate paid media strategies across awareness, consideration, and demand generation programs.
Lead planning, launch, and management of paid media campaigns across programmatic, Google Ads, YouTube, Connected TV, and trade publication channels.
Execute publisher‑direct and trade publication media buys, including sponsorships, high‑impact placements, contextual targeting, and video activations.
Optimize campaign performance through analysis of audience, conversion, and media data to inform bidding, budgeting, pacing, and targeting decisions.
Apply audience, contextual, retargeting, intent, and account‑based targeting strategies to improve efficiency and outcomes.
Translate performance data into clear reporting, insights, and actionable recommendations for stakeholders.
Partner with analytics, web, content, and regional marketing teams to support attribution, landing page performance, and lead conversion.
Qualifications

Bachelor’s degree in Marketing, Business, or a related field.
8+ years of experience managing paid media campaigns, including programmatic display and Google Ads.
Application of demand‑side platforms, audience strategies, and measurement frameworks to support paid media optimization.
Utilization of advertising platforms including Google Ads, YouTube, and ZoomInfo Marketing.
Experience with keyword, contextual, and audience targeting techniques with interpretation of campaign and conversion data.
Experience executing publisher‑direct and trade publication media buys.
Ability to communicate campaign performance insights and challenge low‑value media investments.
Nice to Haves

Experience in B2B, enterprise, or long buying‑cycle marketing environments.
Background collaborating with analytics, web, content, and regional marketing teams.
Exposure to budget planning, forecasting, and performance‑based media allocation.
Familiarity with privacy, identity, and AI‑driven optimization trends in digital media.
Ability to translate technical concepts for non‑technical stakeholders.
Experience managing multiple priorities in a high‑velocity environment.
Demonstrated problem‑solving and proactive working approach.
Pay Range

The annual pay range for this position in Canada is $73,200 - $116,900. The annual pay range for this position in the USA is $84,700 - $135,300. Pay ranges are designed to accommodate variations in knowledge, skills, experience, market conditions, and locations. Non‑Sales employees may be eligible for a discretionary incentive bonus, while Sales employees may be eligible for a sales commission.
Benefits

Ciena offers a comprehensive benefits package, including medical, dental, and vision plans, participation in 401(k) (USA) & DCPP (Canada) with company matching, Employee Stock Purchase Program (ESPP), Employee Assistance Program (EAP), company‑paid holidays, paid sick leave, and vacation time. Ciena also complies with all applicable laws regarding Paid Family Leave and other leaves of absence.
Equal Opportunity Employer

Ciena values the diversity of its workforce and respects its employees as individuals. We do not tolerate any form of discrimination. Ciena is an Equal Opportunity Employer, including disability and protected veteran status. If contacted in relation to a job opportunity, please advise Ciena of any accommodation measures you may require.

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