Senior Regional Social Manager & On-Camera Creator Job at Workstream in Madison

Overview

Job Title:

Senior Regional Social Manager
Location:

Metro Detroit
Compensation:

$45k-$60k/year based on experience (Cover Letter Video Quality - show us what you're made of).
Disc Replay is seeking a creative, energetic, and highly organized

Senior Regional Social Manager

to lead the execution of our

national social media presence

while also supporting

local store content . This role will manage Disc Replay’s national social accounts across platforms including

Facebook, Instagram, TikTok, and YouTube , while also producing content for select individual store locations and collaborating with other Regional Social Media Managers to ensure a

consistent, cohesive brand ecosystem

across all markets.
The ideal candidate is a skilled

content creator, social media guru, and on-camera personality

who thrives in a fast-paced retail environment and has a passion for gaming, collectibles, and pop culture.
Requirement:

This position requires a Video Cover Letter be emailed to Marketing@discreplay.com - no applicants without this will move to the interview process. Camera presence, how you hook and who you are on screen is a large portion of this position.
Key Responsibilities

National Account Management
Plan, create, and post engaging content for Disc Replay’s

national social media channels

(Meta, TikTok, YouTube Shorts).
Develop and maintain a

strategic content calendar

tied to marketing campaigns, seasonal events, and store promotions.
Serve as an

on-camera personality

for brand videos, product spotlights, and social content when appropriate.
Local Store Content Production
Create content for

select individual store locations

to support local marketing efforts, promotions, and events.
Capture in-store video/photo content
Cross-Team Collaboration
Collaborate with the

Regional Social Media Managers

to guide content creation for other stores and ensure alignment with the national brand strategy.
Share best practices, content ideas, and template assets to maintain a

consistent look, tone, and feel

across all locations.
Community Engagement
Monitor and respond to comments, DMs, and brand mentions across national and local accounts.
Foster an

inclusive and engaging social media community

that reflects Disc Replay’s values and personality.
Performance Tracking
Track and report on key social metrics (engagement, reach, follower growth) for both national and local campaigns.
Offer insights and recommendations for content optimization.
Qualifications

3–5 years of social media management experience, preferably in retail, gaming, entertainment, or lifestyle brands
Strong video production, editing, and storytelling skills (Reels, TikTok, YouTube Shorts)
Comfortable and confident appearing

on-camera

and representing the brand in a public-facing role
Working knowledge of social media management tools (e.g., Meta Business Suite, Sprout, etc.)
Strong collaboration and communication skills to work across multiple store teams and leadership levels
Passion for gaming, pop culture, collectibles, or retro media is highly preferred
Basic graphic design skills (Canva, Adobe Suite) are a plus
Success in This Role Means

Consistent growth in engagement and followers across both

national and local social channels
Strong pipeline of high-quality, brand-aligned video and photo content
A

connected and consistent social media presence

across all Disc Replay store locations
Increased store traffic and brand awareness driven by social media initiatives
About Disc Replay

At Disc Replay, we buy and sell video games, movies, electronics, and collectibles. Our customers bring us cool stuff all day long. We pay cash on the spot to buy their stuff and then we resell it to others. Disc Replay is a great environment to be in for video gamers, movie buffs, and those into pop culture. Thanks for reading, and we\'ll see you at "The Replay"!

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