Director of Brand Marketing

Leading the enterprise strategy for brand and digital experience, the full-time remote Director of Brand Marketing will oversee brand governance, digital modernization initiatives, and the development of content strategy to enhance member experience across all platforms.
Key responsibilities

Leads the development and governance of the enterprise-wide brand strategy, ensuring alignment with organizational goals
Oversees the strategy and performance of digital channels, enhancing user experience and ensuring adherence to brand standards
Guides a team focused on digital experience, brand governance, and content strategy while translating business objectives into measurable KPIs

Required qualifications

Minimum of eight years of progressive marketing experience, including five years in a leadership role
Demonstrated experience in brand strategy and digital marketing within a complex or regulated environment
Bachelor's degree in Marketing, Advertising, Business, or a related field