Senior Product Marketing Manager

Driving adoption and revenue growth for the Reusable Identity product family, the full-time Senior Product Marketing Manager will define strategic positioning, lead go-to-market initiatives, and leverage customer insights to enhance product performance in a fully remote environment.
Key responsibilities

Own positioning, messaging, and narrative for Reusable Identity solutions, ensuring consistent communication across all customer touchpoints
Lead go-to-market strategy and execution for both B2B and B2C audiences, including new product launches and scalable launch processes
Conduct continuous market and customer research to inform strategy, identify opportunities, and strengthen competitive positioning

Required qualifications

5+ years of hands-on marketing or Product Marketing experience in SaaS, with direct experience on B2C or B2B-style products
Proven experience partnering closely with Product Managers on roadmap priorities and go-to-market execution
Experience defining and launching products, including positioning, messaging, and promotion strategies
Solid experience in market research and translating insights into actionable marketing decisions
Strong analytical mindset, with the ability to use data and experimentation to drive decisions