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Head of SMB Growth Marketing

Virtual Vocations Inc · New York, NY, USA ·

Job type:
Full Time

Hands-on and results-oriented, the remote Head of SMB Growth Marketing will own the SMB growth engine, focusing on acquisition, conversion, and pipeline acceleration while leveraging AI to enhance growth programs.
Key responsibilities:

Own SMB growth initiatives aimed at scaling trial starts and improving trial-to-paid conversion performance
Build and optimize lifecycle marketing programs and high-performing campaigns across various channels
Lead experimentation and A/B testing to enhance funnel performance and drive measurable pipeline growth

Required qualifications:

7+ years of experience in growth marketing, demand generation, or related SaaS growth roles
Proven track record of driving measurable pipeline growth and improving conversion performance
Hands-on experience using AI to enhance growth marketing execution and optimize workflows
Strong understanding of customer acquisition, lifecycle marketing, and funnel optimization strategies
Experience building and scaling high-performing growth campaigns with measurable business impact