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Senior Marketing Director

Virtual Vocations Inc · New York, NY, USA ·

Job type:
Full Time

To drive growth across the chemicals portfolio, the full-time Senior Marketing Director will develop and execute marketing strategies, create demand, and shape market perception while collaborating with Product Management, Sales, and Regional Marketing in a remote environment.
Key responsibilities

Develop and lead the annual marketing plan, including digital campaigns and account-based marketing initiatives
Lead programs to collect and analyze customer feedback, guiding product and commercial priorities
Partner with Product Managers to design and execute go-to-market strategies and customer communications for product launches

Required qualifications

Bachelor's degree in Marketing, Business, Communications, or a related technical field; Master's degree or MBA preferred
Minimum of 10 years of B2B marketing experience, preferably in life sciences or chemical industries
Proven experience in demand generation and digital marketing
Strong background in developing go-to-market strategies and leading cross-functional launch execution
Exceptional collaboration skills with the ability to influence in a matrixed organization