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Influencer Marketing Manager

Virtual Vocations Inc, New York, NY, USA

Job type: Full Time


Influencer Marketing Manager, a full-time remote position responsible for leading the creator economy engine through paid partnerships, organic ambassador programs, and TikTok Shop affiliate networks while managing substantial budgets and driving growth.
Key Responsibilities

Build and manage a tiered paid creator program and negotiate contracts with talent agencies
Architect and scale a creator affiliate program on TikTok Shop, analyzing performance data for optimization
Design and run an organic ambassador program, engaging creators and developing retention systems

Required Qualifications

4+ years in influencer marketing or talent management, with at least 3 years in a leadership role
Proven experience managing eight-figure influencer budgets with measurable ROI
Deep understanding of TikTok Shop and experience scaling affiliate programs
Experience working with athlete or celebrity talent and their management teams
Strong commercial acumen with a background in DTC/subscription commerce, ideally in health or wellness