Associate Vice President, University Marketing

The Office of USC Communications is seeking an Associate Vice President, University Marketing (AVP) to provide strategic leadership and oversight of the university’s brand, global reputation, and marketing initiatives. Reporting to the Vice President of Executive Communications and Strategic Initiatives, this senior leader will advance institutional visibility and drive marketing strategies that support enrollment, fundraising, and overall growth.
Responsibilities

Providing strategic leadership in defining and advancing the university’s brand identity, positioning, and visibility across all channels.
Leading the development, execution, and evaluation of integrated, multi‑channel marketing campaigns that enhance brand awareness and engagement among target audiences.
Overseeing digital marketing strategy, including web presence, and leading emerging technologies such as artificial intelligence and other innovations.
Utilizing data, market research, and performance analytics to inform strategy, optimize campaigns, and drive measurable outcomes.
Directing and developing high‑performing teams, managing budgets, and overseeing external agency partnerships.
Fostering collaboration across creative, digital, web, enrollment, alumni relations, and academic leadership to ensure alignment and impact.
Designing and delivering audience‑centric strategies and content experiences across digital platforms to effectively reach diverse audiences.
Ensuring consistency in messaging, brand standards, and alignment with institutional priorities across all marketing initiatives.
Encouraging a workplace culture where all employees are valued and contribute meaningfully, in accordance with the USC Code of Ethics.
Performing other related duties as assigned.
Minimum Qualifications

Bachelor’s degree in marketing, communications, computer science, or business administration.
10 years of progressive marketing leadership experience with an organization.
Demonstrated success in enrollment and growth marketing, brand strategy, and digital performance marketing within complex organizations.
Strong analytical and strategic thinking skills, with the ability to translate data and insights into actionable strategies and measurable outcomes.
Proven experience leading high‑performing teams, managing significant budgets, and influencing senior leaders and cross‑functional teams.
Applied expertise in brand management, digital marketing, emerging technologies including AI tools, and integrated content strategy.
Excellent written and oral communication skills, with strong attention to detail.
Preferred Qualifications

Master’s degree.
15+ years of progressive marketing leadership experience with an organization.
Annual base salary range: $260,000–$275,000.
The University of Southern California is an Equal Opportunity Employer.

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