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Senior Brand Manager

Broughton Group · Orange, CA, USA ·

Pay:
125.000 - 150.000
Job type:
Full Time

Senior Brand Manager

We're looking for a Senior Brand Manager to own and grow a large, established food CPG brand. This role is a true general manager opportunity -combining P&L ownership, brand strategy, innovation, and people leadership to drive profitable growth across channels.
What You'll Do

Own the

full P&L

for a $100MM+ brand, including forecasting, pricing, trade spend, and margin delivery
Set the

long-term brand vision

and lead annual and multi-year operating plans
Drive

holistic brand strategy

across positioning, portfolio, communications, and execution
Lead

close-in innovation and renovation

in partnership with R&D, Supply Chain, and Operations
Oversee

integrated marketing

across media, digital, shopper marketing, and e-commerce
Lead, coach, and develop a

high-performing brand team
Influence cross-functional partners to deliver business and financial results
What You Bring

Bachelor's degree required;

MBA preferred
7-10+ years

of brand management or marketing experience (CPG strongly preferred)
Proven

P&L ownership

and strong financial acumen
Strategic thinker with the ability to translate insights into action
Strong leadership, communication, and cross-functional influence skills
Spanish language skills a plus
Why This Role

High-visibility ownership of a

scaled, growth-driven brand
Broad exposure across marketing, sales, finance, and operations
Opportunity to shape strategy, innovation, and team capability

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