We are currently conducting a search on behalf of our client for a Director of Commercial Operations & Analytics. This position is designed as a temp-to-hire role, with the expectation of transitioning to a direct hire with the client organization after approximately 6 months, based on performance and business needs. The Director, Commercial Operations & Analytics will be responsible for building and leading a scalable commercial operations and analytics function to support the successful commercialization of a primary‑care portfolio. This highly visible leadership role will serve as the strategic architect of sales force effectiveness, forecasting, incentive compensation, CRM optimization, and performance analytics. This individual will partner cross‑functionally with Sales, Marketing, Finance, and Executive Leadership to drive data‑driven decision‑making, enhance field productivity, and maximize return on commercial investment.
Benefits
Comprehensive Medical, Dental & Vision Insurance
Basic and Voluntary Life and AD&D Insurance
Short‑ and Long‑Term Disability Insurance
Flexible Spending Accounts (FSA) and Health Savings Account (HSA)
Employee Assistance Programs
Pet Insurance
Retirement Savings 401(k) with company match and annual discretionary stock options
Generous Paid Time Off, Sick Time, and Paid Holidays
Career Development and Training
What will you be doing?
Lead territory alignment and deployment strategy to optimize field effectiveness and resource allocation.
Develop prescriber segmentation and targeting frameworks in a primary‑care environment.
Drive Sales Force Effectiveness (SFE), including call planning, reach and frequency optimization, and productivity measurement.
Design, implement, and manage sales incentive compensation plans, ensuring accuracy, compliance, and alignment to business goals.
Develop and maintain demand‑based and patient‑based forecasts, incorporating competitive dynamics and promotional assumptions.
Conduct scenario planning and sensitivity analyses to support executive decision‑making.
Lead marketing mix and promotional response analytics to evaluate ROI across channels, including field, digital, speaker programs, and sampling.
Own CRM strategy (e.g., Veeva), including governance, adoption, reporting enhancements, and ongoing optimization.
Oversee vendor relationships across CRM, data, analytics, and reporting platforms.
Lead the integration of multiple data sources (prescription, claims, CRM, financial) to support advanced analytics and reporting.
Develop dashboards and reporting tools to deliver actionable insights to leadership and field teams.
Establish KPIs and lead regular business performance reviews and reporting cadence.
Provide oversight of commercial operations programs, including speaker programs, sampling, and promotional materials management.
Ensure compliant, efficient, and scalable execution of commercial operational processes.
Provide strategic oversight and governance of speaker programs, materials management, and sample distribution.
What do you need for this position?
Bachelor’s Degree (BA/BS) required; MBA or advanced degree preferred.
10+ years of experience in pharmaceutical or biotech commercial operations, analytics, or sales force effectiveness.
Experience supporting primary‑care products or high‑volume prescriber models strongly preferred.
5+ years of leadership experience managing teams or cross‑functional initiatives.
Strong expertise in Sales Force Effectiveness, territory design, and field deployment strategy.
Experience with forecasting methodologies (TRx/NBRx, demand‑based, patient‑based).
Experience in marketing mix and promotional analytics.
Incentive compensation design and governance experience.
CRM experience (Veeva preferred).
Experience managing third‑party data vendors (e.g., Symphony).
Advanced Excel skills and experience with BI tools (Tableau or similar).
Strong communication, data storytelling, and stakeholder management skills.
Proven ability to operate effectively in a fast‑paced, growth‑stage environment.
Inizio Engage is a strategic, commercial, and creative engagement partner that specializes in healthcare. Our mission is to partner with our clients, improving lives by helping healthcare professionals and patients get the medicines, knowledge and support they need. Inizio Engage is proud to be an equal opportunity employer. Individuals seeking employment at Inizio are considered without regards to age, ancestry, color, gender, gender identity or expression, genetic information, marital status, medical condition (including pregnancy, childbirth, or related medical conditions), mental or physical disability, national origin, protected family care or medical leave status, race, religion, sexual orientation, military or veteran status, or any other characteristic protected by federal, state, or local laws. Inizio Engage is an equal opportunity employer M/F/V/D.
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Director of Commercial Operations & Analytics
Ashfield Healthcare, LLC, Yardley, PA, USA
Pay: 125.000 - 150.000
Job type: Temporary