Marketing Manager

About the Role

This role is instrumental in helping Corebridge Financial execute strategic marketing initiatives that support annual sales, marketing, and business growth goals, while enhancing ease of doing business for sales partners and customers. The Marketing Manager plays a critical role on the Distribution Marketing & Business Development Initiatives team, supporting Seismic and MarTech‑enabled sales enablement initiatives across Life Insurance and Individual Retirement.
Key Responsibilities

Serving as Seismic internal champion, librarian and administrator, providing support to the Seismic team, driving adoption, best practices, and innovative use of MarTech to support sales growth.
Owning the curated marketing content library, ensuring accuracy, compliance, organization, expiration management, and firm‑specific approval requirements (including Allstate and other key partners).
Consulting directly with sales partners on a 1:1 basis to develop client‑specific content and customized Digital Sales Rooms (DSRs) for strategic sales initiatives and campaigns.
Designing, building, and maintaining Seismic digital sales room templates, and supporting the sales organization in tailoring them for targeted client and firm campaigns.
Managing 70+ Seismic user licenses, including onboarding, offboarding, access governance, and coordination with IT.
Delivering ongoing group and 1:1 training, troubleshooting, and hands‑on sales support to enable effective use of the Seismic platform.
Acting as a key liaison across Product Marketing, Compliance, Legal, Sales Enablement, Thought Leadership, and IT to ensure seamless execution and alignment.
Maintaining strong, trusted partnerships with Ad Review, Compliance, Legal, and key distribution partners, ensuring marketing materials meet complex regulatory and firm‑specific requirements.
Leading the end‑to‑end development of new Seismic marketing materials, from concept and approvals through implementation and performance measurement.
Partnering with Sales Reporting, Salesforce, and IT to develop robust metrics, dashboards, and reporting, telling the Seismic story through engagement, usage, and sales attribution insights.
Supporting strategic IR and Life focus firm campaigns, leveraging approved content where appropriate.
Leading Seismic‑enabled communications for key industry events and conferences, including:

Development of custom conference Digital Sales Rooms (pre‑ and post‑event) QR‑code driven engagement strategies
Targeted pre‑ and post‑conference email campaigns that generate warm leads for follow‑up

Education and Experience

Bachelor’s degree required.
3+ years of professional marketing experience.
Qualifications

Highly self‑directed and motivated with excellent interpersonal and presentation skills and an ability to work in collaboration with other business units.
Strong writing and communication skills.
Excellent attention to detail.
Ability to cope with change and thrive in a fast‑paced environment.
Ability to work autonomously or in a close team environment.
MarTech experience required; knowledge of Seismic / Salesforce or similar is a bonus.
Demonstrated success in marketing from conception through planning and implementation.
Highly proficient with Word, Excel and PowerPoint.
Knowledge of Life Insurance, Annuity products and/or Financial Services experience preferred.
Demonstrated creative thinker with strong tactical execution skills.
Work Location & Travel

This position is based in Corebridge Financial’s Houston, TX office and is subject to our hybrid working policy, which gives colleagues the benefits of working both in an office and remotely. Estimated travel: Minimal.
Benefits

Health and Wellness: medical, dental and vision insurance plans, mental health support and wellness initiatives.
Retirement Savings: 401(k) Plan with company matching up to 6% of eligible pay and a company contribution equal to 3% of eligible pay.
Employee Assistance Program: confidential counseling services and resources.
Matching charitable donations: Corebridge matches donations to tax‑exempt organizations 1:1, up to $5,000.
Volunteer Time Off: up to 16 hours annually.
Paid Time Off: at least 24 PTO days upon start.
Equal Opportunity Employer Statement

Corebridge Financial is committed to being an equal opportunity employer and complies with all applicable federal, state, and local fair employment laws. All applicants will be considered for employment based on job‑related qualifications and without regard to race, color, religion, sex, gender identity or expression, sexual orientation, national origin, disability, neurodivergence, age, veteran status, or any other protected characteristic. Corebridge Financial is committed to compliance with all fair employment practices regarding citizenship and immigration status. The Company also commits to providing reasonable accommodations to job applicants and employees, including any accommodations needed on the basis of physical or mental disabilities or sincerely held religious beliefs. If you believe you need a reasonable accommodation in order to search for a job opening or to complete any part of the application or hiring process, please send an email to TalentandInclusion@corebridgefinancial.com. Reasonable accommodations will be determined on a case‑by‑case basis, in accordance with applicable federal, state, and local law.

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