Senior Media Buyer Job at Mars Men in New York

About the Job
Mars Men is one of the fastest growing DTC brands in the US, achieving $100M run rate in less then 18 months. Recently backed by L Catterton, Mars Men is positioned to become the leading men’s health brand in the supplement space. We operate across DTC, retail, and emerging channels, and are entering our next phase of growth as we continue scaling the business.

As our Senior Media Buyer, you will be responsible for planning, executing, and scaling paid campaigns across Meta, Google, YouTube, and emerging channels. You’ll work closely with our Growth and Creative teams to build high-performing funnels, identify new testing opportunities, and guide creative strategy through data-backed insights.

This role is ideal for someone who thrives on ownership, understands performance deeply, moves quickly, and wants to help build a best-in‑class performance marketing engine inside a rapidly scaling DTC brand.

What You’ll Do:

Plan, launch, and optimize paid media campaigns across Meta, Google, YouTube, and emerging channels focused on profitable scale

Manage daily pacing, budget allocation, CAC targets, MER health, and KPI reporting

Develop and execute structured testing roadmaps across audiences, bidding strategies, creative, landing pages, and funnels

Partner closely with Creative to brief high‑performing concepts, provide iterative performance feedback, and guide content direction with data‑backed insights

Monitor platform trends, identify new growth opportunities, and proactively address performance fluctuations

Analyze campaign performance and attribution data to identify opportunities for optimization and scale

Maintain reporting dashboards, campaign documentation, and weekly performance summaries for leadership

Must-Have Requirements

3+ years of hands‑on media buying experience within high‑growth DTC environments

Strong expertise across Meta and Google Ads, with proven experience managing and scaling significant advertising budgets

Deep understanding of attribution, CAC, MER, ROAS, and full‑funnel performance strategy

Experience partnering closely with Creative teams to drive performance through testing, iteration, and performance feedback

Strong analytical mindset with the ability to interpret data, identify insights, and make fast optimization decisions

Highly organized and execution‑oriented with the ability to manage multiple campaigns and priorities simultaneously

Comfortable working independently and cross‑functionally in a fast‑paced remote team

Life at Mars Men

Competitive Compensation – We offer a strong salary and benefits package, tailored to attract top talent

Remote Work Environment – Our team is remote, offering full flexibility to work from home

Autonomy & Ownership – You’ll have the freedom to run your own systems and make real impact

Time Off – 15 PTO days per year (prorated), 9 company holidays, plus your birthday off

Parental Leave – Generous paid parental leave for growing families

Health Benefits – 100% premium coverage for health, dental, and vision plans, with 25% coverage for dependents

401(k) – Company‑sponsored plan with a 2% match through Guideline (elective participation)

$200 Annual Superpower Membership

Growth & Development – We invest in your professional development with ongoing learning opportunities

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