Field Marketing Manager

Job Overview

Field Marketing Manager (FMM) – South Business Unit (SBU) – Location: Dallas, Texas. Responsible for owning the annual planning, development, management, and evaluation of marketing plans and budgets across the Mid South and Desert Sierra regions, collaborating with Marketing and Sales to execute local field marketing plans for priority DMAs and support sales objectives.
Responsibilities

Annual Planning & Business Development

Develop and present annual and long‑range marketing plans within the assigned territory, aligning with the annual planning cycle.
Leverage internal data (IQ, Circana, Numerator, etc.) and market analysis to inform strategic choices.
Apply brand strategy locally to achieve brand, business, and consumer objectives.
Collaborate with Brand Marketing and Brand Activation teams to ensure national programs deliver on business unit needs.
Work with Growth and Brand Marketing teams to develop localized media plans.

Management, Execution, and Communication of Local Market Plans

Execute the annual marketing plan using internal and agency resources to meet volume and brand objectives.
Partner with cross‑functional sales and field teams to deliver retail tools, media, consumer engagement, and on‑premise activation.
Develop and evaluate marketing plans for sponsorships and strategic alliances, ensuring alignment with brand fit, ROI, and legal compliance.
Maintain legal approvals, compliance files, and communication with all stakeholders.
Provide concise updates to Field Marketing Director, Sales General Managers, and Market Development Managers.

Sponsorship Management

Identify and evaluate sponsorship opportunities, develop business cases, and secure alignment on ROI, spend, and terms.
Prepare documentation for the Sponsorship Stagegate process and manage contract development.
Act as main point of contact for sponsorship partners.

Team Leadership

Represent SBU marketing internally and externally with cross‑functional partners and agencies.
Lead creative development across media, OOH, trade, and digital platforms.
Provide brief feedback to agencies and drive strategic direction on market priorities.
Track, evaluate, and report on program results to inform future initiatives.

Qualifications

Bachelor’s degree in marketing, communications, or related field.
5+ years of marketing experience in cross‑functional roles (brand, retail, channel, trade, experiential, partnerships).
Experience managing agencies (media, creative, activation, promotional).
Strong analytical skills to derive insights from business, market, and performance data.
Creative writing for briefs, evaluation of assets, and feedback to agencies.
Excellent presentation, negotiation, and critical decision‑making abilities.
Organizational and time‑management skills.
Proficient with MS Office and digital tools.
Understanding of social networking/media technologies desirable.
Master’s degree/MBA, alcohol beverage or CPG experience, sports/e‑sports partnership experience, localization of national programming, and knowledge of Adobe Creative Suite preferred.
Fluency in English and Spanish preferred.
Benefits

Salary range: $113,500.00 – $177,600.00 (dependent on factors such as location, experience, performance).
Paid time off, medical/dental/vision insurance, 401(k) and other benefits for eligible employees.
Travel up to 40% of the time.
Physical Requirements / Work Environment

Must be able to sit or stand for long periods and use a computer for extended periods. Lifting may be required. Reasonable accommodations are available.
Equal Opportunity Employer

Constellation Brands is committed to a continuing program of equal employment opportunity. All persons have equal employment opportunities with Constellation Brands, regardless of sex, race, color, age, religion, creed, sexual orientation, national origin, disability, and other protected characteristics.

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