Brand Marketing Manager

Manager, Foodservice Marketing – Poultry & Prepared Foods

The Manager, Foodservice Marketing will support the development and execution of branded marketing programs for poultry and prepared foods across foodservice channels. This role is responsible for translating brand and business strategies into actionable marketing plans that support operator needs, drive product adoption, and enable sales growth.
The Manager will lead execution of branded campaigns, operator solutions, and customer-facing programs including sales tools, promotions, and digital content while managing assigned budgets and agency partners. This role partners closely with Sales, Culinary, Digital, and Operations to ensure programs are relevant, practical, and easy for operators to execute.
Key Responsibilities
Support development and execution of branded foodservice marketing campaigns for poultry and prepared foods, including seasonal programs, operator solutions, and product launches.
Translate brand strategy into clear, actionable programs that address operator needs such as ease of preparation, menu versatility, labor savings, and profitability.
Manage execution of marketing plans across key foodservice channels (Independent Commercial Restaurants, Convenience, K-12)
Ensure all marketing materials align with brand standards while remaining practical and relevant for foodservice operators.
Operator Solutions & Customer Marketing
Lead development of operator-focused solutions including selling tools, menu concepts, merchandising, and promotional materials.
Partner with Sales and Business Unit teams to create customer-specific programs that support sell-in, menu placement, and volume growth.
Lead and execute targeted national foodservice trade shows.
Work cross-functionally with Culinary, Digital, and Operations to bring operator-ready solutions to market.
Agency & Project Management
Manage day-to-day agency relationships for assigned projects, including creative development, timelines, and deliverables.
Brief agencies on campaign objectives and ensure on-time, on-budget execution.
Coordinate multiple projects simultaneously, balancing timelines, scope, and budget priorities.
Manage assigned marketing budgets and track spend against plan.
Insights, Measurement & Optimization
Use market data, operator insights, and performance metrics to inform campaign execution and optimize programs.
Partner with digital and agency teams to evaluate program effectiveness and identify opportunities for improvement.
Support continuous improvement of marketing ROI through test-and-learn approaches.
Collaboration & Team Support
Partner closely with Brand, Digital, Business Unit and Sales teams to ensure integrated execution.
Provide guidance and support to junior team members as needed.
Demonstrate flexibility and responsiveness to unplanned customer or sales requests in a fast-paced environment.
Qualifications
Education
Bachelor's degree in marketing, business, or a related field required.
Experience
4–6 years of marketing experience, preferably within foodservice, consumer packaged goods, or a related industry.
Experience supporting brand campaigns, customer marketing, or operator-focused programs.
Skills & Capabilities
Strong project management and organizational skills.
Ability to translate brand strategy into practical, operator-ready marketing solutions.
Experience working with cross-functional partners and external agencies.
Strong written and verbal communication skills.
Proficiency in Microsoft Office; familiarity with digital marketing tools a plus.
Supervisory Responsibility
May support or mentor junior team members; limited or no direct reports.
Travel
Approximately 3-5 trips annually, including customer meetings and trade shows.
Work Shift:
1ST SHIFT (United States of America)
Tyson is an Equal Opportunity Employer. All qualified applicants will be considered without regard to race, national origin, color, religion, age, genetics, sex, sexual orientation, gender identity, disability or veteran status.
We provide our team members and their families with paid time off; 401(k) plans; affordable health, life, dental, vision and prescription drug benefits; and more.