Digital Campaign Manager (Mensch)

Digital Campaign Manager (Mensch)

Düsseldorf, Germany
WPP is the trusted growth partner for the world's leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalization at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
WPP stands for creative transformation. With the power of creativity, we shape a better future for our employees, our customers, our communities, and our planet. This is where WPP Media sets in: As a global media network of WPP, we unite the best platforms, talents, and partners to create new opportunities for limitless growth in a connected media world.
Das bieten wir dir:

Work-Life-Balance: With our flexible working hours & remote work you can shape your everyday life as it suits you. You can also compensate for overtime.
Vacation mode on: You receive 30 vacation days plus a flexible day – additionally, December 24th and 31st are off.
Wellbeing first: Health benefits, attractive pension plans, and mental health awareness days put your health in the spotlight.
Practice makes perfect: Develop yourself with our diverse training opportunities and take advantage of our internal career programs for your development in the WPP network.
More than just a job: You can look forward to unforgettable events, employee discounts, and other highlights like the job ticket, wellhub, or job bike.
Be yourself: Everyone is welcome here - diversity and equal opportunities are close to our hearts.
Das bewegst du:

As a Digital Campaign Manager (Mensch) you are responsible for the timely start of campaigns, the execution and optimization of digital campaigns, and ensure a smooth technical implementation across all relevant systems and partners.
Campaign management: You operationally implement digital campaigns from setup to delivery including technical setups and measurements. Through continuous performance analysis, you identify optimization potentials and continuously develop the campaigns.
Interface management: You work closely with consulting, planning, and ad operations as well as with the expert teams Paid Search, Paid Social, and Programmatic to ensure smooth coordination in the campaign process.
Technical implementation: You ensure optimal processes between marketers, ad servers (Google Campaign Manager & Adform), and third-party providers (e.g., Nielsen, IAS & DoubleVerify).
Ad material coordination: You coordinate the coordination with creative agencies for the production of the planned ad materials.
Monitoring & pacing: You always keep an eye on the campaign delivery, intervene in case of anomalies or low performance, and control the pacing to ensure the booked delivery.
Performance & pacing: Based on relevant KPIs, you analyze the campaign performance, derive learnings, and develop optimization approaches to increase results.
Das zeichnet dich aus:

Education: You have a completed degree or training in marketing, media, business, or a related field.
Professional experience & expertise: You have experience in the online area, ideally as an ad/campaign manager, know the most important online KPIs, and have reporting experience if possible.
Technical understanding: You have knowledge of third-party tracking possibilities as well as basic HTML/CSS skills.
Tools & number affinity: Good Office 365 skills (especially Excel, PowerPoint, and Outlook) and analytical understanding characterize you.
Work style: A reliable, independent, and structured way of working is just as important to you as resilience and team orientation.
Language skills: Very good German language skills in writing and speaking complete your profile.
Furthermore, you are organized, reliable, and meticulous.
If you find this job exciting, we explicitly encourage you to apply, even if you cannot meet every listed qualification.
Working at WPP Media:

At WPP Media, we shape the future of media and consistently invest in our employees. Every colleague enjoys the advantages of the global network of WPP Media and WPP to develop and learn at the forefront of marketing and advertising. We live diversity and togetherness through numerous employee resource groups and regular internal events - for exchange, inspiration, and celebrating our successes together. WPP Media is an employer that promotes equal opportunities. We consider all applicants for all positions without discrimination. Our goal is a culture of respect and belonging, where everyone has the same opportunities to contribute and grow professionally.
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