Growth Marketing Manager (Lifecycle & Marketing Automation)

Location:

Remote / (Eastern Time Zone preferred)

We’re looking for a

Growth Marketing Manager

who enjoys building automation systems, analyzing marketing data, and running experiments that improve funnel performance.

In this role, you’ll focus on optimizing the

end-to-end lead conversion journey,

designing lifecycle campaigns, building automation workflows, and identifying opportunities to improve lead connectivity, response rates, and speed-to-contact across the funnel.

Our client is a

high-growth digital lead generation company in the legal sector , operating multiple consumer-facing brands that connect qualified claimants with litigation law firms. The company runs large-scale marketing campaigns and an internal intake center where leads are qualified and matched with attorneys.

Because marketing sits closely alongside intake operations, the team has

direct visibility into how marketing programs impact lead quality, response rates, and revenue outcomes.

This role offers a

base salary of $120,000–$130,000 depending on experience . This is a remote position, and the working hours are based on the EST time zone. There will be occasional travel to the Savannah, GA office.

What You’ll Do

Optimize the

end-to-end lead conversion journey , from lead capture through qualification

Build and manage

lead nurture campaigns across email, SMS, and other channels

Design and implement

marketing automation workflows and CRM integrations

Run

experimentation programs and rapid testing initiatives

that improve lead connectivity and conversion velocity

Deploy AI-assisted workflows and automation systems that improve speed-to-lead, follow-up consistency, and operational efficiency

Deploy automation systems and

AI-assisted workflows

that improve speed-to-lead and follow-up consistency

Develop segmentation, routing logic, and trigger-based automation to improve responsiveness

Partner with marketing, analytics, and intake operations teams to improve the efficiency of the claimant journey

Build scalable

growth systems and testing frameworks

that enable continuous optimization

Work with analytics and engineering teams to activate data across CRM and marketing platforms

Document learnings and create repeatable playbooks for successful growth strategies

What We’re Looking For

Experience in

growth marketing, lifecycle marketing, marketing automation, or performance marketing

Experience improving funnels through

automation, experimentation, and data analysis

Experience working with CRM or marketing automation platforms such as

HubSpot, Salesforce, Marketo, Braze, or similar tools

Experience building lifecycle campaigns, segmentation strategies, and lead nurture workflows

Strong analytical mindset and comfort working with marketing performance data

Ability to collaborate across marketing, analytics, and operational teams

Candidates with experience in

lead generation, fintech, insurance, healthcare, or other direct-response marketing environments

are especially encouraged to apply.

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