Sale / Marketing Manager

Position Overview

Abel Electric Inc & Groups is seeking an experienced and motivated Sales & Marketing Manager to lead and expand our digital marketing presence, customer engagement, and business development efforts throughout the Auburn/Opelika and Columbus, GA markets.

This position is ideal for a highly driven professional who understands modern digital marketing strategies, branding, lead generation, social media growth, and relationship-based sales. The ideal candidate will help strengthen our brand visibility, generate qualified leads, and support continued company growth across residential, commercial, industrial, and service divisions.

This role will be based in the Salem, Alabama area with regular engagement throughout our primary service markets.

Key Responsibilities

Digital Marketing & Brand Growth
Develop and manage company-wide digital marketing campaigns
Oversee social media platforms including Facebook, Instagram, LinkedIn, YouTube, and Google Business
Create and manage paid advertising campaigns (Google Ads, Meta Ads, etc.)
Improve SEO and online visibility for company services
Coordinate website updates, landing pages, and online lead funnels
Analyze campaign performance and marketing analytics to improve ROI
Create engaging content including graphics, videos, employee spotlights, recruiting campaigns, and customer testimonials
Manage company reputation and online reviews
Sales & Business Development

Identify and pursue new business opportunities in target markets
Build and maintain relationships with contractors, builders, developers, property managers, and commercial clients
Assist in developing strategic marketing plans to increase market share
Coordinate networking opportunities, trade events, and community engagement
Track leads, proposals, and customer engagement through CRM systems
Work closely with leadership and operations teams to align growth strategies
Leadership & Communication

Collaborate with executive leadership on company branding and growth initiatives
Assist with recruiting campaigns and workforce branding
Maintain consistent messaging aligned with company mission, vision, and core values
Help create marketing materials, presentations, brochures, and promotional campaigns
Qualifications

5+ years of experience in sales, marketing, digital marketing, or business development
Strong understanding of digital marketing platforms and analytics
Experience with SEO, social media management, and online advertising
Proficiency with marketing software, CRM systems, and content creation tools
Excellent communication and relationship-building skills
Strong organizational and project management abilities
Self-motivated with the ability to work independently and lead initiatives
Experience in the construction, electrical, service, or skilled trades industry preferred but not required
Preferred Skills

Google Ads and Meta Ads experience
Graphic design and video content creation
Website management experience
CRM and lead tracking experience
Photography/video editing for promotional content
Understanding of recruiting and employer branding strategies
Compensation & Benefits

Competitive salary based on experience
Performance-based incentives and growth opportunities
Company vehicle or vehicle allowance (if applicable)
Health, dental, and vision insurance
Paid time off and holidays
Retirement benefits
Opportunity to grow with a rapidly expanding company
Requirements

Must possess a valid driver's license
Must pass a pre-employment drug screening
Ability to travel locally throughout the Auburn/Opelika and Columbus market areas