VP Marketing: K-12 Growth, Brand & Demand

Cengage Group is seeking a Vice President of Marketing to drive brand affinity, generate and convert demand within the K-12 education sector. This senior leader will lead product marketing strategy, oversee demand marketing, and enhance brand engagement through comprehensive campaigns.The ideal candidate should have over 12 years of experience in marketing, particularly focused on K-12 education, with strong leadership skills and an analytical approach. This role also includes overseeing marketing budgets and resource allocation to optimize performance.J-18808-Ljbffr