Director, Audience Development. Job in New York LilyLifestyle Jobs

Director, Audience Development
The Director of Audience Development is responsible for driving scalable, efficient customer growth for McAfee through data-driven acquisition strategies across owned channels. This role leads the development and optimization of full-funnel acquisition programs, leveraging audience insights, performance analytics, and experimentation to increase reach, conversion, and customer lifetime value. Reporting to the VP, Customer Acquisition, this role will work closely with paid media, brand, product, and analytics, ensuring acquisition efforts align with McAfee's business objectives while upholding the trust and integrity of the McAfee brand. This is a hybrid position located in New York, New York. We value in-office collaboration and meaningful interactions, so expect that you will be in the office 1-2 times a week or on a regular basis according to team needs. When you are not working on-site, you will be working from your home office. We are only considering candidates within a commutable distance to the New York office and are not offering relocation assistance at this time.

About the Role:

Develop and own the integrated organic marketing strategy

Translate business objectives into channel-specific roadmaps and measurable KPIs

Ensure messaging consistency and brand alignment across all owned media

Identify growth opportunities through audience insights, and performance trends

Drive a robust learning agenda to ensure that landing pages continue to convert new customer at effective rates

Work with cross-channel collaborators to map landing pages to customer segments and channels

Use strong customer segment and intent instincts combined with dynamic, personalized and scalable approaches to maximize CRO

Consider and evolve overall site experience and the right balance between learning and exploration vs. Direct conversion

Define social media growth and engagement strategy across key platforms

Establish stronger monitoring, engagement and perception on community platforms

Improve trust scores in third party platforms including Trust Pilot

Guide platform-specific content adaptations and performance optimization

Monitor trends and emerging formats to keep the brand competitive

Partner with Paid Social

Ensure content is optimized for discoverability and engagement

Drive editorial calendar planning aligned with product launches, campaigns, and seasonal priorities

Maintain quality, tone, and brand voice standards

Establish clear metrics and reporting frameworks across channels

Analyze performance data to inform experimentation and continuous improvement

Drive a test-and-learn culture within the team

Demonstrate contribution to brand growth and pipeline impact

Lead and develop team members

Partner with brand, demand generation, product marketing, and sales

Align organic marketing efforts with broader campaign initiatives

Manage agency or freelance partners as needed

About You:

10+ years of experience in audience acquisition, growth, or performance marketing within a high engagement category in a direct-to-consumer business with a strong track record of driving net subscriber growth. Subscription experience a plus

Deep expertise in full funnel acquisition strategy, including prospecting, conversion optimization, onboarding, and lifecycle value optimization

Proven ability to use data and experimentation to improve key subscription metrics such as CAC, LTV, payback period, churn, and retention

Strong proficiency with analytics, attribution, and martech platforms, including first-party data activation and audience segmentation

Demonstrated success leading, mentoring, and scaling high performing acquisition teams

Strong cross functional collaboration skills, with experience partnering closely with product, lifecycle, analytics, finance, and brand teams

Strategic mindset with the ability to balance short-term performance goals and long-term subscriber value and brand health

An agile marketer who can work under pressure to make pivots

Company Overview
McAfee is a leader in personal security for consumers. Focused on protecting people, not just devices, McAfee consumer solutions adapt to users' needs in an always online world, empowering them to live securely through integrated, intuitive solutions that protects their families and communities with the right security at the right moment.

Company Benefits and Perks:

Bonus Program

401k Retirement Plan

Medical, Dental, Vision, Basic Life, Short Term Disability and Long-Term Disability Coverage

Paid Parental Leave

Support for Community Involvement

14 Paid Company Holidays

Unlimited Paid Time Off for Exempt Employees

96 Hours of Sick Time and 120 Hours of Vacation for Non-Exempt Employees Accrued Each Year

We're serious about our commitment to diversity which is why McAfee prohibits discrimination based on race, color, religion, gender, national origin, age, disability, veteran status, marital status, pregnancy, gender expression or identity, sexual orientation or any other legally protected status.

The starting pay range for this position is $141,680.00-$232,760.00. McAfee takes into consideration an individual's skillset, experience and location in making final salary determinations. For further details, please discuss with the Talent Acquisition Partner.

#J-18808-Ljbffr