Product Commercialization Director

The Director, Product Commercialization for Merchant Services owns end‑to‑end go‑to‑market strategy and execution, translating product capabilities into clear, compelling market offerings that drive measurable revenue growth.
Responsibilities

Own and lead end‑to‑end go‑to‑market strategy for Merchant Services products.
Translate product capabilities into differentiated market offerings.
Orchestrate cross‑functional execution across Product, Sales, Revenue Operations, Marketing, Digital/.com, and external partners.
Own packaging, pricing, launch execution, enablement, and expansion within the existing customer base.
Personally develop launch plans, sales enablement materials, customer messaging, and business cases.
Build the commercialization function, establishing processes, frameworks, and standards that define effective commercialization.
Drive sustainable revenue growth by improving attach rates, conversion, and cross‑sell through effective packaging, pricing, launch execution, and enablement.
Identify expansion opportunities within the existing customer base and partner with Sales and Revenue Operations to ensure measurable, repeatable, and scalable go‑to‑market strategies.
Lead product marketing and enablement for Merchant Services by developing and executing launch plans, playbooks, sales enablement materials, and customer‑facing messaging.
Build decks, business cases, and alignment tools to ensure strong positioning, sales readiness, and internal alignment through a hands‑on, builder‑led approach.
Direct agencies, creative, and digital teams to execute integrated go‑to‑market programs and collaborate closely with .com and digital teams.
Serve as the connective link between Product and Commercial teams to ensure innovative solutions translate into market impact.
Qualifications

Bachelor’s degree in Marketing, Business Administration, or a related field.
7 years’ experience in product commercialization, marketing, and go‑to‑market execution.
Experience serving SMB and mid‑market customers, including through banks and ISV partnerships.
Must be 18 years of age or older.
Preferred: MBA.
Preferred: Merchant services, payments, fintech, or B2B SaaS experience.
Strong track record driving revenue impact through GTM strategy, cross‑sell, and product adoption.
Experience partnering closely with Sales, Revenue Operations, and Product teams.
Benefits

Healthcare (Medical, Dental, Vision)
Paid Time Off, Volunteer Time Off, and Holidays
Employer‑Matched Retirement Plan
Employee Stock Purchase Plan
Short‑Term and Long‑Term Disability
Infertility Treatment, Adoption and Surrogacy Assistance
Tuition Reimbursement
Equal Employment Opportunity

Deluxe Corporation is an Equal Employment Opportunity employer: All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, disability, sex, age, ethnic or national origin, marital status, sexual orientation, gender identity or presentation, pregnancy, genetics, veteran status or any other status protected by state or federal law. Please view the electronic EEO is the Law Poster which serves to inform you of your equal employment opportunity protections as part of the application process.

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