Social Content Creator

This Role in Summary

We’re looking for a social‑first content creator to join our in‑house agency and help power a modern, always‑on content engine for our KitchenAid business. This role is built for someone who lives in social feeds, understands platform‑native storytelling, and can create high‑performing content at scale – not just one‑off hero assets. You’ll sit at the intersection of culture, creativity, and craft – ideating, producing, shooting, editing and evolving content designed to feel native to TikTok, Instagram, Pinterest, YouTube and emerging platforms.
Your Responsibilities will Include

Concept, shoot, and edit high-volume, platform‑native content across key social platforms
Translate brand priorities, product stories, and cultural moments into snackable, thumb‑stopping content
Partner with social strategist(s) to spot trends, sounds, formats and behaviors early to turn them into on‑brand content
Participate in agile, real‑time content around launches, moments and events
Contribute ideas proactively – not just execute briefs
Think like a creator, not a producer:

Optimizing content for stronger performance
Continuously test, learn and evolve creative formats based on performance

Own end‑to‑end creation:

Shoot (iPhone + light production set‑ups)
Edit (CapCut, Premiere, Final Cut, etc.)
Design lightweight motion and text overlays
Deliver ready‑to‑post assets optimized per platform
Strong experience in new and existing creator tools for editing

Minimum Requirements

5‑7 years creating social‑first video content (agency, brand, or creator background)
Deep understanding of TikTok, Instagram, YouTube, Pinterest
Portfolio that shows short‑form video, platform‑native storytelling, trend‑awareness executions
Preferred Skills and Experiences

Strong collaboration – this role will be within a core KitchenAid Pod, partnering directly with our social team
Chronically online (in the best way)
Experience working in an agency environment
Experience working with influencers, creators and brand partnerships
Passion for performance as much as craft
Compensation Data

The anticipated salary range for this position is $53,800 – $107,600 + annual bonus. Final compensation within this range will be determined based on several factors, including the candidate’s relevant skills, professional experience, and specific educational background and certifications.
What We Offer

Generous benefits package, Whirlpool employee discount, fitness and educational reimbursement programs, kitchenettes, and more!
Whirlpool Corporation is committed to equal employment opportunity and prohibits any discrimination on the basis of race or ethnicity, religion, sex, pregnancy, gender expression or identity, sexual orientation, age, physical or mental disability, veteran status, or any other category protected by applicable law.

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