We’re looking for a digital marketing manager to join our collaborative college marketing group and work closely with the marketing research and strategy managers for our psychology and biology lists. This role is primarily responsible for developing and implementing strategic digital marketing campaigns for our backlist and upper division titles each year. Digital marketing managers capture, engage, nurture, and convert leads, track campaign results, and monitor the sales pipeline. They work extensively in our CRM and marketing automation platform.
An ideal candidate will be an excellent writer and collaborator, highly creative, analytical, and organized. They should be able to juggle multiple priorities, meet deadlines, turn ideas into action, and regularly assess the efficacy of their campaigns and adjust as necessary. This is a highly collaborative group and position that requires a person who thrives when working on a team but who is also a self-starter who takes initiative and full ownership over their projects. There will be variation in the exact titles that digital marketing managers work on each year, so candidates must be flexible and skilled at pivoting when needed. This is a remote position.
Essential Job Responsibilities Include:
- Creating content and host events to help with lead generation, such as workshops with authors, webinars with Norton employees, events with faculty advocates, marketing landing pages, and a small handful of blog posts per year
- Designing and execute comprehensive email marketing strategies that bring MQLs to the sales team
- Build and maintain segmentation frameworks that allow us to deliver the right message to the right audience at the right stage of their journey
- Tracking ROI of marketing activities and regularly analyze efficacy of campaigns, adjusting when appropriate
- Designing and administer surveys for market feedback
- Developing customer retention drip campaigns for key titles
- Engaging with instructors using direct marketing techniques and enter information in the CRM with strategies to move the pipeline
- Utilizing project management software (Wrike) to manage workflows with Marketing Coordinators
- Demonstrating educational technology one-on-one and to large committees of decision-makers
- Working on discipline agnostic digital marketing campaigns
Please note- this job description is not designed to cover all activities required of the employee.
Required Qualifications:
- Employment eligibility to work with W.W. Norton & Company in the US is required.
- Must be able to work full business hours.
- Bachelor’s Degree.
- Preferably 3-4 years of proven experience in marketing or higher education publishing sales
- The ability to multi-task and effectively prioritize.
- Superior verbal and written communications.
- Collaborative and enjoy working on a team.
- Organized, responsive, and detail-oriented, making sure that all aspects of daily activities are handled with accuracy and minimal mistakes.
- Analytical and able assess efficacy of marketing activities.
- Highly disciplined, self-motivated, and able to effectively and accurately prioritize tasks and projects.
- Experienced at demonstrating educational technology one-on-one and to large committees of decision-maker.
- Motivated to help higher education instructors meet their course goals, and empathetic to their needs.
- Willing and able to travel several times per year throughout the United States and Canada. Travel includes attending academic conferences, marketing meetings at Norton’s headquarters in New York, and Norton sales conferences.
Compensation and Benefits*
Currently available benefits include:
· Total compensation, including discretionary bonuses, for this position is $60,000-$80,000. All salaries and salary ranges posted by Norton may vary depending on experience, skills, location, and like considerations.
· Generous paid time off, paid holidays, and summer Friday afternoons beginning in July
· Generous health benefits, including PPO, EPO and High Deductible (with HSA) medical options, vision insurance, dental insurance, flexible spending accounts for healthcare, dependent care, and commuter, gym membership reimbursement, and more. Coverage for spouses, domestic partners, and dependent children is available.
· Profit-Sharing and 401(k) benefit plan with discretionary contribution matching by employer
· Disability and life insurances
· FMLA, parental and other leave
· Employee Assistance Program (for mental health, financial planning, and other needs)
· Company-provided laptop
· Employee discounts on Norton books
· Limited matching of employee donations to select non-profit organizations
*All policies and benefits described are subject to change at any time.
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About Norton:
W. W. Norton & Company is the oldest and largest publishing house owned wholly by its employees. W. W. Norton & Company strives to carry out the imperative of its founder to publish books not for a single season, but for the years. In college publishing, that imperative applies not only to books, but also to an ever-growing list of essential print and digital resources that support teaching and learning. For more information about the Company, visit us online at: http://www.wwnorton.com.
W. W. Norton & Company is an equal opportunity employer. Employment with W. W. Norton is offered on the basis of merit, competence and qualifications and will not be influenced in any manner by race, age, color, sex, sexual orientation, gender identity, religion, veteran status, national origin, marital status, mental or physical disability or any other legally protected status. Those applicants requiring reasonable accommodation to the application/interview process should notify the human resource manager.