Director, Regional Demand Center North America

Position

Director, Regional Demand Center (RDC) – North America
Location : Seattle, WA.
Responsible for translating the global demand generation strategy into high‑impact regional execution that fuels pipeline and drives revenue.
Key Responsibilities

Team Leadership & Development

Lead and develop a high‑performing Regional Demand Center team across North America.
Define clear roles, responsibilities and performance expectations within the RDC.
Foster a culture of operational excellence, accountability and continuous improvement.
Build capabilities across campaign execution, demand operations and performance optimization.

RDC Strategy & Execution

Own the North America RDC operating model to ensure efficient, scalable campaign execution.
Translate global demand generation strategies into actionable regional plans.
Balance standardization with regional customization to maximise pipeline impact.
Establish clear intake, prioritization and delivery processes for campaign execution.

Campaign Orchestration & Delivery

Oversee end‑to‑end campaign execution across channels (digital, paid media, webinars, sales & marketing programs, email nurtures, creative, operations, partners).
Ensure campaigns are delivered on time, at scale and aligned to regional priorities.
Maintain high standards of execution quality and consistency.
Partner with Field Marketing to support regional programs and account‑based initiatives.

Sales Alignment & Pipeline Impact

Align RDC output to Sales priorities, including territory and segment plans.
Support key account coverage and pipeline generation and acceleration goals.
Ensure effective lead management, routing and follow‑up processes.
Partner with Sales and BDR teams to improve conversion and pipeline velocity.

Performance Tracking & Optimization

Define and track key performance metrics (pipeline generated, influenced, conversion rates, ROI).
Use data and insights to continuously optimize campaign effectiveness.
Establish feedback loops between regional teams and corporate marketing.

Process, Systems & Scale

Build and optimize scalable processes for campaign intake, prioritization, execution workflows, reporting and performance tracking.
Ensure effective use of marketing automation and CRM systems.
Identify and address bottlenecks in the demand generation engine.

Cross‑Functional Collaboration

Partner closely with Integrated Marketing, Field Marketing, Product Marketing, Marketing Operations, Sales and BDR leadership.
Act as the regional voice of execution, providing insights to improve global programs.

Qualifications

Bachelor’s degree (BA/BS) in Marketing, Communications, Business or related field.
10–12+ years of B2B marketing experience, preferably in technology organizations.
Proven experience in demand generation, campaign operations or marketing operations.
Experience leading a Regional Demand Center (RDC) or similar centralized demand model.
Strong understanding of pipeline generation, lead management and funnel metrics.
Experience managing and developing teams in a fast‑paced, high‑volume environment.
Familiarity with marketing automation platforms (e.g., Marketo, Sixth Sense) and CRM systems (Salesforce).
Demand Generation Expertise, Operational Excellence, Data‑Driven Mindset, Systems Thinking, Collaboration & Influence, Communication Skills, Execution at Scale.
Preferred Qualifications

Experience in SaaS, AI, cybersecurity or enterprise technology environments.
Experience working in global, matrixed organizations.
Familiarity with ABM models.
Experience supporting multi‑region or multi‑segment campaign execution.
What Success Looks Like

Seamless execution of global campaigns adapted effectively for North America.
Measurable contribution to pipeline generation and conversion.
Strong alignment with Sales and Field Marketing priorities.
Scalable, efficient RDC operations with clear processes and accountability.
Continuous improvement in campaign performance and ROI.
High‑performing, engaged RDC team delivering consistent results.
Work Arrangement

Hybrid: Employees within 30 commutable miles of an F5 office are required to work from the office a minimum of 30 business days per quarter.
Remote: Primarily work from a designated home location but can come into an F5 office to work or travel to an off‑site location as needed.
Equal Employment Opportunity

F5 is an equal opportunity employer. Our policy is to provide equal employment opportunities to all employees and employment applicants without regard to unlawful considerations of race, religion, color, national origin, sex, sexual orientation, gender identity or expression, age, sensory, physical, or mental disability, marital status, veteran or military status, genetic information, or any other classification protected by applicable local, state or federal laws. This policy applies to all aspects of employment, including hiring, job assignment, compensation, promotion, benefits, training, discipline and termination. We offer a variety of reasonable accommodations for candidates. Requesting an accommodation is voluntary. We will assess the need for accommodations in the application process separately from those that may be needed to perform the job. Request accommodations at accommodations@f5.com.

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