Multiplatform Producer, Video

Position
Multiplatform Producer, Video – WAMU 88.5, a public media station operated by American University.

Location & Work Modality
Hybrid 01 – on campus 3-4 days per week (Washington DC).

Employment Details

Time Type: Full time

Job Type: Regular

FLSA Status: Exempt

Union Representation: Screen Actors Guild – American Federation of Television and Radio Artists (SAG-AFTRA)

Hours: 35 per week

Summary
WAMU 88.5 is a public media station owned and operated by American University. The Multiplatform Producer, Video drives the creative development and production of video that supports and extends WAMU’s audio journalism across platforms. From podcast highlight reels and explainers to YouTube and social-native formats, this role ensures WAMU’s reporting resonates wherever audiences watch. Working with editorial teams, contractors, and partners, the Video Producer adapts audio-first journalism into compelling video, manages WAMU’s video standards, and helps expand the station’s presence on YouTube and other social platforms. The incumbent demonstrates a commitment to WAMU’s mission and values of trusted journalism, civic dialogue, and cultural connection through their work.

Essential Functions

Video Production and Editing: Adapt audio-first journalism into compelling video for digital and social platforms; shoot, edit, design graphics, and finalize content to high editorial standards.

Independent Production: Produce end-to-end video assets from concept through final delivery with minimal supervision.

Storytelling: Identify strong moments from shows, interviews, and reporting and translate them into clear video narratives (highlights, explainers, segment recaps, social-native cuts).

Script & Promotion: Write and produce video elements including scripts, on‑screen copy, captions, lower thirds, and promotional assets.

Editing Standards: Edit audio and video to ensure accuracy, clarity, accessibility, and brand consistency; maintain balanced views and appropriate context for journalism-based content.

Post-Production Workflow: Manage a repeatable workflow (project organization, versioning, export specs, captioning, quality checks) to meet deadlines and production standards.

YouTube and Social Strategy: Lead WAMU’s video content strategy for YouTube and other social platforms, optimizing content for search, discoverability, and engagement; produce cutdowns and promotional assets tailored for different platforms.

Idea Generation: Generate a wide range of video and distribution ideas aligned to WAMU coverage priorities and audience needs, ensuring diversity of topics, voices, and perspectives.

Publishing & Promotion: Plan and execute publishing and promotion before and after release to maximize reach and engagement (titles, thumbnails, descriptions, tags, playlists, scheduling, and cross-promotion).

Platform-Specific Production: Produce versions for YouTube, Instagram, TikTok, X, Facebook, web embeds, with optimized pacing, framing, and packaging for each surface.

Analytics & Optimization: Track performance and refine strategy using platform analytics and share actionable recommendations with editorial leadership.

Editorial Collaboration: Partner with newsroom, audio, and content teams to identify and shape video opportunities; prepare reporters, producers, and contributors for on‑camera appearances.

Coordination & Planning: Work with hosts, reporters, editors, and producers to identify video opportunities tied to major stories, series, and breaking news; research topics, conduct pre‑interviews or prep calls.

On‑Air Coaching: Prepare on‑air and newsroom staff for on‑camera contributions (talking points, visual beats, run‑of‑show, performance coaching).

Coverage Planning: Coordinate coverage plans with newsroom leadership to align video output with editorial priorities and production timelines.

Innovation and Emerging Formats: Experiment with vertical video, livestreams, interactive elements, and emerging tools; stay current on audience behaviors and platform trends; test new formats and workflows; monitor platform changes and recommend updates.

Emergency Production: Produce rapid‑turn video assets for breaking news while maintaining editorial accuracy and standards.

Partnerships & Co-Productions: Collaborate with outside organizations and partners on co‑produced video projects; establish workflows, templates, and best practices; support special projects and one‑off editorial initiatives.

Vendor Management: Coordinate with contractors, freelancers, and external partners on deliverables, timelines, and specifications; review work for quality and alignment with WAMU standards.

Standards & Templates: Establish and maintain templates, production guides, and shared standards for video look, tone, accessibility (captions), and file delivery.

Competencies

Championing Customer Needs

Evaluating and Implementing Ideas

Developing Plans

Making Accurate Judgments and Decisions

Building and Supporting Teams

Position Type / Expected Hours Of Work

Full-time, 35 hours per week, Hybrid work (on-site 3–4 days per week)

Salary Range

$74,007 – $82,000 annually

Required Education and Experience

Bachelor’s degree or equivalent

4–6 years of relevant experience

Proven technical skills in shooting (DSLR, mirrorless, or cinema cameras), lighting, and audio capture for video

High-level proficiency with video editing and post-production tools (Adobe Premiere Pro, Final Cut Pro, DaVinci Resolve, After Effects, or similar)

Demonstrated ability to create platform‑specific content for YouTube and social media (short‑form explainers, cutdowns, promotional assets)

Strong editorial judgment and ability to translate audio‑first journalism into compelling video storytelling

Experience working in a matrixed organization, setting standards, creating templates, and directing contractors

Familiarity with accessibility standards for video, including captioning and inclusive design practices

Exceptional collaboration and communication skills with proven ability to work across editorial, digital, and partnership teams

Preferred Education and Experience

Bachelor’s degree

5–8 years of relevant experience

Additional Eligibility Qualifications

Experience adapting podcasts or audio-first content into video formats

Knowledge of YouTube analytics and social video insights, using data to inform strategy

Experience producing livestreams, interactive/immersive video, or other emerging formats

Familiarity with digital publishing platforms (WordPress, CMS) and social scheduling/optimization tools

Experience coaching or preparing talent for on‑camera roles

Other Duties

This job description is not exhaustive and duties may change at any time with or without notice.

Benefits
AU offers a competitive benefits package. For a detailed list, refer to American University’s benefits options.

Other Details

Hiring offers are contingent on successful background checks.

Employees in staff positions must work from the District of Columbia, Maryland, Virginia, or on‑site at the university.

American University is an E‑Verify employer.

Application Process
Current American University employees must apply through Workday. For more information or assistance with the careers site, email theworkline@american.edu.

Equal Opportunity Statement
American University is an equal opportunity, affirmative action institution that operates in compliance with applicable laws and regulations. The university does not discriminate on the basis of race, color, national origin, religion, sex (including pregnancy), age, sexual orientation, disability, marital status, personal appearance, gender identity and expression, family responsibilities, political affiliation, source of income, veteran status, an individual’s genetic information or any other bases under federal or local laws (collectively "Protected Bases") in its programs and activities.

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