Social Media Manager

Social Media Manager
TRUEWERK is seeking a Social Media Manager in Denver, Colorado who does more than publish content for likes and shares — we’re looking for someone to grow and foster a thriving community of lifelong brand advocates. This role requires a deep understanding of our brand, our products, and the capable people who wear them. You will translate our performance‑driven mission into a best‑in‑class social presence that strengthens our voice, fuels engagement, and drives brand affinity.

As the steward of TRUEWERK’s social channels and brand ambassadors, you will shape how our story is told across platforms and how we leverage social to reflect and amplify the significance of the community we serve. Every post, reel, campaign, comment, and response should reflect our mission to create the world’s best workwear and celebrate the people who wear it, following an “earned, not assumed” mindset.

Our ideal candidate thrives on a fast‑paced, high‑functioning team, confidently jumping in to problem‑solve and translate business strategy into compelling social execution. You’re a natural storyteller with a sharp eye for visual and narrative content, and you’re both data‑informed and creativity‑driven. You’re deeply attuned to our brand voice and culture, energized by bold ideas and momentum, and inspired by the trades and the capable people who power our world.

Are you interested in turning everyday moments on and off the jobsite into powerful proof of what TRUEWERK stands for? We want to hear from you!

Role & Responsibilities
Brand Positioning

Tell the TRUEWERK Story: Create compelling, authentic content that highlights the real lives of our customers — their craft, their challenges, and their wins. Translate our brand values into engaging visual and written narratives across social platforms.

Lead Social Campaigns with Purpose: Conceptualize and launch campaigns that drive brand awareness, engagement, and traffic — ensuring each initiative aligns with larger marketing goals and seasonal product pushes.

Amplify Through Paid Social: Partner with the Paid Media group on content, trends and best practices from organic social to inform and optimize our paid social activities

Collaborate Cross‑Functionally: Work closely with marketing, product, and leadership teams to ensure social storytelling supports broader brand and business objectives.

Community and Brand Engagement

Build & Ignite Community: Develop and execute social strategies that spark conversation, encourage participation, and deepen loyalty. Foster an engaged, proud community around the TRUEWERK lifestyle.

Be the Voice of the Brand: Engage directly with our audience — responding to comments, DMs, and conversations in a way that reflects the TRUEWERK tone: confident, respectful, and real.

Champion User‑Generated Content: Partner with customers, ambassadors, influencers, and internal teams to surface powerful real‑world stories. Build interactive experiences that encourage the community to share their TRUEWERK moments. Curate and re‑share UGC, and manage usage rights to feed usable content to Paid Media group.

Build and Grow our Brand Ambassador Program: Actively recruit and foster Brand Ambassadors through social engagement, bridging the gap between loyalty and influencer programs, and farming a steady stream of UGC for organic and paid media use.

Amplify Cultural Moments: Keep pace with community sentiment, quickly identifying important cultural trends and significant activities. Celebrate the wins, mourn the losses, laugh at the ridiculous moments, and highlight the things that build people up for the edification and betterment of all.

Performance and Amplification

Elevate Content: Create, deploy and optimize content at the speed of the internet. Analyze performance metrics, audience insights, and platform trends to refine strategy and optimize content. Turn data into actionable storytelling improvements.

Report Impact & Insights: Provide regular performance updates with insights and recommendations that demonstrate how social media is strengthening brand affinity and driving growth.

Stay Ahead of the Curve: Monitor cultural and industry trends, competitive landscape, emerging platforms, and innovative content formats to keep TRUEWERK at the forefront of digital storytelling and ensure we’re listening to our customers, on and off our owned platforms.

Qualifications
Must have

Hands on experience running social media for a consumer brand, including managing a content calendar, creative brief and content creation, posting, and community management

Experience running Brand Ambassador / Influencer programs and sourcing user‑generated content (UGC)

Experience with social media management & listening platforms (Dash, Hootsuite, Brandwatch, Meltwater, Sprout, etc.)

Deep familiarity and understanding of social platforms (Instagram, Facebook, TikTok, YouTube, Reddit, etc.).

Proficient in editing short‑form social content (CapCut, InShot, Adobe Premiere Pro, Final Cut Pro, etc.)

A passion for supporting and elevating the skilled trades, with a deep appreciation for the people who build, fix, and keep our world running—and a commitment to authentically representing and advocating for this community through our brand voice and content.

Preferred

First‑hand experience with skilled trades and familiarity with trade language and culture will be incredibly helpful in this role.

Experience working in marketing within an omnichannel business (direct‑to‑consumer + B2B/wholesale/retail)

Experience in the Apparel or Outdoor industry with high‑growth, disruptive, or mission‑driven brands strongly preferred.

About TRUEWERK
At TRUEWERK, we believe craftsmanship is a mindset that should be applied to every endeavor. We value precision in the details, discipline in the process, and a commitment to excellence whether we’re building a house or a spreadsheet.

We believe the people whose skilled, physical work keeps our society running deserve gear that mirrors the tremendous value they create. We meticulously design, test, and refine every product to optimize performance and reflect the pride and professionalism of the people who rely on it.

We serve customers across the U.S. and Canada through TRUEWERK.com, Amazon, and a growing network of retail and enterprise partners. Backed by a dedicated team of about 50 employees and a strong growth trajectory, we’re building a company — and a culture — grounded in performance, integrity, and continuous improvement.

TRUEWERK is committed to providing fair and competitive compensation through a combination of base salary and performance‑based bonuses. Other benefits include but are not limited to:

Employer‑paid medical (HDHP & PPO options) and dental plans

Optional vision, pet, accident, cancer, critical illness, and hospitalization insurance

Company‑sponsored life, AD&D, short‑term disability, and long‑term disability coverage

Affordable coverage for dependents and domestic partners

HSA with monthly employer contribution

FSA, dependent care, and commuter spending accounts

Employee Assistance Program (free mental health, financial, and legal counseling)

Volunteer and community‑building opportunities

401(k) with company match

Monthly hybrid work stipend

Hybrid working schedule (with great snacks!)

Annual performance bonus

Unlimited PTO policy and paid company holidays

Free workwear for you and discounts for friends and family!

Applications for this role are expected to be accepted through June 12, 2026.

Salary Range: $95,000 - $105,000 base salary + bonus

TRUEWERK is an Equal Opportunity Employer and prohibits discrimination and harassment of any kind. All employment decisions at TRUEWERK are based on business needs, job requirements, and individual qualifications, without regard to race, color, age, religion, family or parental status, pregnancy, sex, gender identity, sexual orientation, national origin, disability, genetic information, or any other protected characteristic as outlined by federal, state, and local laws.

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