SEO/AEO Manager

Job Summary
As an SEO/AEO Manager, you will shape how Acuity appears in traditional search and AI-driven platforms—driving visibility, qualified traffic, and authority.

You will define and drive the strategy for Acuity and all its brands.

You will partner with marketing, content, product, sales and digital teams to ensure content is discoverable, relevant, and optimized for modern search behavior.

The SEO/AEO Manager develops and executes search strategies to improve rankings, increase visibility, and drive measurable business outcomes (traffic, leads, pipeline).

This role connects strategy and execution—optimizing content for search engines, AI answer engines, and user intent while adapting to evolving algorithms and behaviors.

Key Tasks & Responsibilities (Essential Functions)
Search Strategy & Insights

Develop SEO/AEO strategy aligned to business goals

Conduct keyword and query research, including conversational search

Use data to identify opportunities and guide optimization

Partner with stakeholders to align search with campaigns

Content Optimization & Execution

Create SEO content briefs (keywords, structure, linking)

Optimize pages and assets for search and answer engines

Structure content for clear, answer-first delivery

Partner with writers on AI-optimized and snippet-ready content

Manage content roadmap and priorities

Audit and refresh content for performance

AI / Answer Engine Optimization (AEO)

Optimize content for AI platforms (e.g., ChatGPT, Google AI Overviews)

Implement schema and structured formats (FAQ, etc.)

Align content to conversational queries

Identify featured snippet and answer box opportunities

Monitor and apply emerging AI search trends

Technical SEO

Partner with developers on crawlability, indexation, and performance

Manage technical SEO (schema, speed, redirects, sitemaps, canonicals)

Conduct audits and resolve technical issues

Ensure site architecture supports search and AI discovery

Performance Measurement & Reporting

Define and track KPIs (rankings, traffic, conversions, visibility)

Analyze performance using analytics and SEO tools

Deliver insights and recommendations

Report on impact tied to business outcomes

Skills and Minimum Experience Required

Minimum of 2 years of experience in SEO, search marketing, or digital optimization

Proven ability to improve organic performance and search visibility

Experience using data to drive recommendations

Strategic & Analytical

Strong analytical mindset with ability to translate data into strategy

Deep understanding of search algorithms, ranking factors, and user intent

Ability to identify growth opportunities and prioritize initiatives

Technical

Experience with SEO tools (e.g., Conductor, SEMrush, Sitebulb)

Understanding of HTML, CMS platforms, and website architecture

Knowledge of structured data/schema and technical SEO best practices

Content & AEO

Experience optimizing content for SEO and AI-driven search

Understanding of semantic search, EEAT, and content structure

Ability to align content with user intent and journeys

Collaboration & Communication

Strong cross-functional collaboration skills

Clear communicator to technical and non-technical stakeholders

Experience working with writers, developers, and marketing team

Preferred Skills and Experience

Experience with AEO or AI search platforms

Knowledge of structured data, semantic search, and AI-driven content strategies

Experience in B2B or complex service/product environments

Familiarity with UX and content strategy principles

Travel Requirements

1-20%

Salary and Benefits

The range for this position is $66,500.00 to $97,800. Placement within this range may vary, depending on the applicant’s experience and geographic location. Acuity offers generous benefits including health care, dental coverage, vision plans, 401K benefits, and commissions/incentive compensation depending on the role.

We value diversity and are an equal opportunity employer. All qualified applicants will be considered for employment without regards to race, color, age, gender, sexual orientation, gender identity and expression, ethnicity or national origin, disability, pregnancy, religion, covered veteran status, protected genetic information, or any other characteristic protected by law.

Accommodation for Applicants with Disabilities: As an equal opportunity employer, Acuity Inc. is committed to providing reasonable accommodations in its application process for qualified individuals with disabilities and disabled veterans. If you have difficulty using our online system due to a disability and need an accommodation, you may contact us at (770) 922-9000, select option 4. Please clearly indicate what type of accommodation you are requesting and for what requisition.

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