Director, Public Relations- Dunkin'

This role requires an experienced and decisive senior PR practitioner who will be responsible for leading, developing and executing comprehensive and strategic public relations and communication plans for the Dunkin’ brands across the US (national and local). The position will manage 2 direct reports (a manager of PR and an associate manager of PR), oversee 3 national PR agencies, 12 local PR agencies, and handle PR budgets. The candidate will work in Canton, MA (Dunkin’/BR Support Center) with frequent visits to Atlanta, GA (Inspire Global Support Center) and will report directly to the VP of Brand PR, with a dotted line to the Dunkin’ CMO.Salary: $121,100-$266,420
Responsibilities

Lead the formulation of agile PR content that capitalizes on evolving pop culture trends, while assessing the longevity of each trend to ensure resources are allocated efficiently
Spearhead the artful crafting of in-depth brand narratives, leveraging feature stories to deepen brand resonance and engagement
Pioneer a revamp of local earned media strategy, ensuring a steady cadence of activations and news engine
Lead, guide, develop three direct reports, ensuring effective collaboration, development and achievement of critical business objectives
Enhance PR measurement strategies and methodologies to capture insightful and actionable data
Oversee implementation of new product placement agency for film/TV strategy to continued brand amplification
Partner with VP, Brand PR to manage award and brand recognition process
Define the overarching strategy for celebrity engagement and partnerships, ensuring they are seamlessly woven into marketing campaigns, events and product launches for maximum impact
Work with legal teams to draft agreements that protect the brand
Oversee content strategy and amplification efforts for the Dunkin’ newsroom
Oversee substantial PR budget, ensuring effective allocation and consistently demonstrating return on investment to senior executives
Build and maintain high-level relationships with crucial stakeholders
Collaborate with and meet regularly with key departmental leaders to integrate PR strategies into broader business plans
Education and Qualification

Minimum: 4+ yr degree
Experience Qualification

Minimum: 15+ yrs (Preferred external communications and/or brand PR, experience in a corporate or agency environment.)
Required Knowledge, Skills or Abilities

Several years of experience working with C-level leaders in different settings as a counselor, offering guidance on decisions that impact communications strategy
Skilled and versatile writer in various formats, including press releases, media pitches, creative PPT decks, talking points, presentations, communications plans, and newsletters
Comfortable balancing multiple projects and strategic and tactical work on a daily basis, including brand campaigns, outreach strategies, and agency management
Ability to work effectively and be proactive in a fast-paced environment
Proven track record as a strong cross‑functional partner, able to effectively work with various teams across the brand to develop effective external communications
Proficiency using MS Office suite including Outlook, Word, Excel and PowerPoint
Responsive to and anticipates the need of leadership and brand team members
Ability to conduct oneself in a professional, respectful and appropriate manner at all times with the highest integrity
Travel Required

30% (Atlanta visits to Inspire Support Center as well as domestic travel for PR initiatives)

#J-18808-Ljbffr